Tag Archives: Authorpreneur

Charge of The Light Brigade and E-Books Pricing

Quote of the Day: “Conformity is the jailer of freedom and the enemy of growth.” – John F. Kennedy, 35th president of the United States of America

Photo Credit: Pixabay

The Writing Life

Writers are creative in placing words on the page one after another. The logical next step is publishing if you want your work to be read by the masses. This is when a writer become a publisher or an entrepreneur regardless of whether an indie writer or represented by a large publishing company. Today’s publishing world requires the author to have a huge stake in the promotion and sale of their books.

There are many aspects that play a role in the sale of a book. Here are a few of my thoughts about book production and promotions.

  • Great writing and production of work
  • Professional editing and formatting
  • Outstanding professional book cover
  • Marketing strategy – business plan
  • Book Pricing

Book World

A good portion of the books in today’s market are priced according to the competition. The scale hasn’t moved in years. However, the price for producing and marketing has skyrocketed. From advertising on major social platforms and search engines, websites, apps, books reviews, to the basics for creating your book and marketing. For example, keywords used for advertising are sometimes greater than the overall pricing of one book.

I’m reminded of the poem: The Charge of the Light Brigade by Lord Alfred Tennyson. The poem tells the story of six-hundred men who followed their leader to certain death. A clip with dialog from the poem as seen in the movie, Blindside is below.

What I’ve Learned

We can continue to follow the leader into a certain death of writing careers or make changes.  Isn’t it about time pricing and selling books be measured by the costs to produce the product AND relative competition? How many businesses do you know would charge pennies for an item they’d spend several hundred/thousands of dollars to produce? The results would be a disaster and certain death for the business. There are lessons to be learned from The Charge of The Light Brigade. Treat your writing career as a business and use sound practices to measure your success.

Note: The e-book pricing suggested is created by a mathematical calculation, and research of comparable books in your genre. This is not an arbitrary number pulled out of the sky. Remember: Pricing is not set in stone; you can always change it as do most book marketers.

There’s fear involved in making any changes and I’m not immune. However, if you’re tired of feeding the beast, it’s time to make changes. Here are a few things I do to promote my books. Let me know what’s working for you.

  • Provide FREE copies for book reviewers/bloggers
  • Develop an advance readers group to be first reviewers
  • Offer FREE books through sweepstakes on major social platforms and through booksellers
  • Run ad campaign with reduced pricing/or FREE Days

To learn about my writing life, click here. I wish you tremendous success as you develop your creative business. Carolyn Bowen

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Book Review: An Innocent Client

Quote of the Day: “I write not because I want to but because I am destined to.” Jules Haigler

The Writing Life, Book Review: An Innocent Client
Photo Credit: Pixabay

The why behind the doing!   

First, let me define some of the terms I’ll be using as to not complicate the understanding of what I’m saying.

  • Who is a writer?

A writer is a person who uses written words in various styles and techniques to communicate their ideas. Wikipedia

  • What is the difference between a writer and author?

According to the dictionary, a writer is one who expresses ideas in writing or engaged in literary work. An author is a person who writes a novel, poem, essay etc., and the composer of a literary work. You become an author when your books are published, but if your writings are never published, you remain a writer.

  • What is the meaning of authorpreneur?

Authorpreneur is the business end of being an author. To me, it’s no different than being an entrepreneur for starting up any kind of business. Of course, the author added to the shortened entrepreneur pinpoints the exact kind of business the person is involved in.

Learning to be an authorpreneur is about positioning yourself (branding) for the best possible outcome for your writing efforts.

You may be thinking I don’t want to do this! I’d prefer to just write. You are not by yourself. Many writers turned authors who became entrepreneurs feel the same way. However, even the bestselling authors are required to participate in the marketing of their books. Many embrace this opportunity to better understand their readers and to help keep the buzz around their names.

Being a writer and authorpreneur, in the business of promoting and marketing to sell and profit from your writing, is a lifetime learning experience. To accomplish this feat as a writer you need to write, read, and study the craft of writing.

Then changing directions towards getting your book/s in the hands of readers is another challenge in of itself. The same lessons apply to learn publishing and marketing – study, read, write, and learn how to expand your brand to reach new readers.

To improve as an author, I’ve found that it’s a good idea to read books in your genre, continue your daily writing and set aside time to learn more about writing.

Today’s blog post is the result of my applying these steps to my writing life. My personal standard is to never read a book I don’t think I’ll enjoy!  Hope you enjoy my review of An Innocent Client by Scott Pratt!

An Innocent Client (Joe Dillard, #1)An Innocent Client by Scott Pratt
My rating: 5 of 5 stars

Wherein Lies the Truth?

Joe Dillard was a criminal defense attorney who didn’t like his job. Never did. His plans after law school were to work in the District Attorney’s office as a prosecutor. The problem, the pay didn’t line up with the time and cost of the education required to practice law.

The only choice was to open a law firm. He did with a promise to himself that eventually he’d quit and become a prosecuting attorney. But, first, he had to provide for his family and see his children through school. The pay was good. Yet, knowing his clients were guilty and worse, maggots of the earth tormented him. He desperately wanted to be on the opposite side, not defending the scum of the earth.

The years passed by and he was looking forward to retirement. The income from his practice and his wife’s management of their assets was securing their future. And, when the time was right, he’d call it quits. But, for once he’d like to represent an innocent client before he retired.

He was counting down the days to his exit from practicing law when a new case was offered him. He quoted a fee much higher than normal for he’d not planned to stay for a lengthy trial.

Money wasn’t an issue and his desire to represent an innocent client came to mind. All he had to do was talk to the young, beautiful woman charged with first-degree murder and decide whether to take the case. Would he finally get a chance to represent an innocent client?

If you enjoy reading legal thrillers and mysteries, check this one out! It’s a well-written story that’ll keep your interest.

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I share on social media daily. Hope to see you there, too! Carolyn Bowen

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