Tag Archives: book marketing

Putting the Social in Social Media

Quote of the Day: “Sometimes you only need to look at other high achievers to remember how GREAT you can become. You can do ANYTHING, and don’t you forget it.” Marsha Wright

Photo Credit: Pixabay

First a disclaimer: Twitter is my happy place for knowing what’s happening right now. Being fascinated by the weather for family and friends live on the coast, and the last BIG one left its mark, I get up-to-date warnings on Twitter from reliable sources. But there’s more, business, financial, travel, and entertainment news is always flowing with what’s happening around the world. Of course, these are my favorite topics. You can find your own by simply following leaders in the industry or related hashtags.

Photo Credit: Pixabay

However, the news potential isn’t why I love Twitter. It’s the people making the Twitter community a place you’d want to hang out. The influencers and fans with an attitude of gratitude and willingness to share positivity are who make a world of difference.

I am thankful for my readers and fans that are diligent in supporting my writing life. I feel like we live in the same neighborhood. We do –Twitterville. I’d know them walking down the street and be glad to have potluck dinner with them.

Then there are the mega influencers like Marsha Wright who promotes the hashtag #ThinkBigSundayWithMarsha and retweets positive sayings and quotes to 600K followers. Wright is a serial entrepreneur, #1 international bestselling author, syndicated columnist, CEO of PromoNation.co and the top 5 marketing influencer. Follow here: Real Marsha Wright® | Top 5 Marketing Influencer

Does she make a difference? Yes. Follow and read her posts and you too will develop a positive attitude.

Thanks for following my blog. Say hello on Twitter @cmbowenauthor. Thanks, Carolyn Bowen

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Marketing for Authors

Quote of the Day: “Act as if what you do makes a difference. It does.” William James

As authors, we’re always looking for new ways to promote our books and I just got lucky. Let me introduce you to Theodocia McLean with Book Marketing Global Network and Avid Readers Global Network.

She’s smart and quick to present your book/s to catch reader’s attention. Here’s the link to my new author page. Check it out and if you’d like some marketing help, contact her so, you too will have more time for writing.

And there’s more…

McLean’s comprehensive marketing for authors includes social media platforms, Facebook groups, blogs, bookstores, and more. I find these services valuable and a much-needed breakthrough for authors.  I’m tickled to be included and look forward to more authors joining me. Click here for testimonials!

Thanks for following my blog/newsletter. Hope you’re having a wonderful summertime! Carolyn

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Charge of The Light Brigade and E-Books Pricing

Quote of the Day: “Conformity is the jailer of freedom and the enemy of growth.” – John F. Kennedy, 35th president of the United States of America

Photo Credit: Pixabay

The Writing Life

Writers are creative in placing words on the page one after another. The logical next step is publishing if you want your work to be read by the masses. This is when a writer become a publisher or an entrepreneur regardless of whether an indie writer or represented by a large publishing company. Today’s publishing world requires the author to have a huge stake in the promotion and sale of their books.

There are many aspects that play a role in the sale of a book. Here are a few of my thoughts about book production and promotions.

  • Great writing and production of work
  • Professional editing and formatting
  • Outstanding professional book cover
  • Marketing strategy – business plan
  • Book Pricing

Book World

A good portion of the books in today’s market are priced according to the competition. The scale hasn’t moved in years. However, the price for producing and marketing has skyrocketed. From advertising on major social platforms and search engines, websites, apps, books reviews, to the basics for creating your book and marketing. For example, keywords used for advertising are sometimes greater than the overall pricing of one book.

I’m reminded of the poem: The Charge of the Light Brigade by Lord Alfred Tennyson. The poem tells the story of six-hundred men who followed their leader to certain death. A clip with dialog from the poem as seen in the movie, Blindside is below.

What I’ve Learned

We can continue to follow the leader into a certain death of writing careers or make changes.  Isn’t it about time pricing and selling books be measured by the costs to produce the product AND relative competition? How many businesses do you know would charge pennies for an item they’d spend several hundred/thousands of dollars to produce? The results would be a disaster and certain death for the business. There are lessons to be learned from The Charge of The Light Brigade. Treat your writing career as a business and use sound practices to measure your success.

Note: The e-book pricing suggested is created by a mathematical calculation, and research of comparable books in your genre. This is not an arbitrary number pulled out of the sky. Remember: Pricing is not set in stone; you can always change it as do most book marketers.

There’s fear involved in making any changes and I’m not immune. However, if you’re tired of feeding the beast, it’s time to make changes. Here are a few things I do to promote my books. Let me know what’s working for you.

  • Provide FREE copies for book reviewers/bloggers
  • Develop an advance readers group to be first reviewers
  • Offer FREE books through sweepstakes on major social platforms and through booksellers
  • Run ad campaign with reduced pricing/or FREE Days

To learn about my writing life, click here. I wish you tremendous success as you develop your creative business. Carolyn Bowen

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