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The Modern Rules of Marketing for Writers

Quote of the Day: “Nothing great was ever achieved without enthusiasm.”Ralph Waldo Emerson

The Modern Rules of Marketing for Writers, The Writing Life, Carolyn Bowen Author
Photo credit: Pixabay

Yes, I’m hyper anticipating my new mystery novel coming out soon. So – I read – and read more to make my jittery nerves relax.

This book got my attention – maybe because I love Hemi trucks – they can pull a boat so I can ski on any lake/river/ocean accessible by land. I think you get it – crazy about water sports. And, I love knowing the latest marketing news! But, can I do what’s recommended?  Stay-tuned.

Today’s book world is about learning and using the right communication and tools to reach your audience. The creative process and techniques for delivering the best marketing campaign to boost book/s to the bestseller list is a long and curvy road. I have been fortunate – just plain lucky in some instances in the past. However, going forward I will be on a steep learning curve to develop innovative ways to get my stories to be read and reviewed.

I’m old school with Hemingway influence where if you write a great novel everyone should want to read it – right? Times have changed and my writing reflects the current state of affairs in the criminal world. I think people still want to know the interworking of a character’s mind. And, that I can deliver. Maybe market – we’ll see.

Today’s review fits squarely into the marketing model I discussed earlier. How to Sell Books by the Truckload by Penny C. Sansevieri is a keeper. See my review from Goodreads below.
How to Sell Books by the Truckload on Amazon.com - Book One and Two: Get More Sales - Get More Reviews!How to Sell Books by the Truckload on Amazon.com – Book One and Two: Get More Sales – Get More Reviews! by Penny C. Sansevieri
My rating: 5 of 5 stars

Back your Hemi right on back and fill your truck bed with the best information for promoting your book. This book gives you the nitty-gritty about marketing both fiction and non-fiction.

It’s the equivalent of having your personal marketing expert working for you. The downside – you’ve got to learn the ropes and do it yourself.

I’d love an app that embodies everything this book describes but we all know advertising isn’t stagnant, always moving forward. Yet, you can benefit today from using these carefully researched and proven marketing techniques. Get ready for a mind-blowing experience! Follow this author to keep abreast of the changing marketing environment. Thanks, Penny!

View all my reviews

If you’d like to be an advance reader for my upcoming new mystery, complete the information below and an ebook will be made available for your reading pleasure. Thank you!

December Holidays, Carolyn Bowen Author, The Writing Life
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I share on social media daily. Hope to see you there, too!  Carolyn Bowen

Social Media Hangouts!

These are a few of my favorite social media hangouts! Drop by and say hello!

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It’s beginning to feel like Christmas!

Quote of the Day: Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful. Norman Vincent Peale

I can’t believe it! I’m in the Christmas spirit right after the Thanksgiving holiday. Go Figure! This is early for me. The first of December is when I normally get in gear for the holiday celebrations. What about you? What sights, sounds, and aromas draw you into the holiday season?

It's beginning to look like Christmas, Carolyn M. Bowen Author
Photo by Eftodii Aurelia on Pexels.com

Here’s a new recording made by singer-songwriter and business leader Diane Michel for Christmas this year! In her own words: “My thanks to my long-time friend Chip Martin for producing this and bringing it all together! And special thanks to Shay Watson for asking me to write it with him for the Hallmark Channel a few years ago. We got a good one that day. It felt really good to sing again today….been a long time. Merry Christmas everybody!”

From my home to yours – Happy Holidays! Carolyn Bowen

I hope you’ll follow my blog and connect on social media where I post daily. Here are a few of my favorites places. Drop by and say hello!

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Happy Thanksgiving 2018

Quote of the Day: “Thanksgiving Day comes, by statute, once a year; to the honest man it comes as frequently as the heart of gratitude will allow.” Edward Sandford Martin

Happy Thanksgiving 2018, The Writing Life, Carolyn M. Bowen, blogging

Happy Thanksgiving!

Thanksgiving Day in the USA is celebrated on the fourth Thursday of November. A United States Congressional declaration officially designated the date in 1941. Throughout November we also celebrate Native American Heritage Month. The mutual trust and collaboration of Native Americans and the New World English colonists played a significant role in U.S. history. Today we reflect and share our bounty with family and friends in the spirit of the first Thanksgiving.

Background

The history of the celebration dates back to November 1621 when the Plymouth colonists and Wampanoag Indians shared their first harvest festival at Plymouth Plantation in Massachusetts. The autumn harvest celebration lasted three days and is considered the “first Thanksgiving.” According to attendee Edward Winslow, there were 90 Native Americans and 53 Pilgrims participating in the celebration. Wikipedia

Happy Thanksgiving

The Attitude of Thankfulness and Gratitude Benefits

  • Family Time – Together as an extended family
  • Strengthens family bonds
  • Improves our self-esteem
  • Reduces depression
  • Increases our energy
  • Helps develop a stronger immune system
  • Decreases blood pressure
  • Increases sleep quality
  • Reduces negative stress

From my home to yours – Happy Thanksgiving! Carolyn Bowen

I hope you’ll follow my blog and connect on social media where I post daily. Here are a few of my favorites places. Drop by and say hello!

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A Tribute to Native Americans

Native American Heritage Month

Paying Tribute to Native Americans
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Quote of the Day: Everything on the earth has a purpose, every disease an herb to cure it, and every person a mission. This is the Indian theory of existence. – Mourning Dove Salish

 “Sovereignty, Trust, and Resilience.”

November is Native American Heritage Month and we pay tribute to the rich ancestry and traditions of Native Americans.

Background

  • The first America Indian Day was established through the leadership of Dr. Arthur C. Parker, a Seneca Indian, who was the director of the Museum of Arts and Science in Rochester, N.Y.
  • The first formal appeal for recognition of Indians as citizens was declared September 28, 1915. The annual Congress of the American Indian Association meeting in Lawrence, Kans., formally approved a plan concerning American Indian Day with observation to be the second Saturday of each May.
  • New York was the first state to observe American Indian Day. The governor declared the second Saturday in May 1916 as the beginning of the proclamation.
  • Many years later, President George H. W. Bush approved a joint resolution designating November 1990 “National American Indian Heritage Month.” Additional proclamations have been issued since 1994 under the names “Native American Heritage Month” and “National American Indian Month”.

Here are some of the events scheduled for this month honoring the American Indians.

Paying Tribute to Native Americans, National Native American Heritage Month, Writing Life, Carolyn M. Bowen Author
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Recollections from days gone by…

Interview with a half-breed: What’re your favorite memories growing up in a mixed culture?

Looking out the window and seeing headlights from automobiles coming up the lane to our home stuck in my memory. I knew it was a significant moment.

Word spread and people lined up at our front door to seek alternative herbal healing from my grandmother, a medicine woman. So much it became a problem and my first generation English grandfather stopped it.

She was never the same again. You’re probably thinking I can help you with the insights she provided. NO! According to her, the Native American medicine, what some folks misunderstand as magic, is passed down through the opposite sex.

She shared her knowledge with a male she’d helped. However, she did tell me who to talk to. It was way too complicated for my mind and at the time – honestly not interested. I wonder who the young man passed the secret to for keeping it in his family. Be what it will be – the young man she shared her secrets with had two sons who became M.D’s – medicine men in their own rights.

You’ll be very lucky if they’re you’re attending physician. For a secret has to remain a secret – Native American Heritage protects those who are called to help their fellow earth walkers.

May you soar with eagles in your quest to learn more about Native Americans. The  American Indians saw the Eagle as a symbol for great strength, leadership, and vision.

Recommended reading

Native American culture is explored in Cross-Ties, a fictional coming of age novel. You’ll meet Nokuse and his family in this classic novel.

Thank you for following my blog and connecting on social media. I appreciate your support. Carolyn M. Bowen

These are a few of my favorite social media hangouts! Drop by and say hello!

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Social Marketing Today

Quote of the Day: Everyone lives by selling something. Robert Louis Stevenson

Social Marketing Today, Carolyn M Bowen Author
Photo Credit: Pixabay

The art of marketing is solidified when you have identified your target market, folks who are interested in your products and services and provide a means to communicate. Today, social media plays an important role in connecting with like-minded people – talking and listening. But, how do you choose which platforms to use for finding your audience and potential customers?

When you are able to see the overall picture and plan your business future, you’ve just become an author, the business end of being a writer.

Answering the Question

For me, as much as I enjoy creating and sharing photos/videos when posting about my books, I’ve got to be aware of the conversion rate. As an author, you need to know how and where to get your books in the hands of interested readers. I asked the question, where are my potential readers hanging out and what site delivers the best return on my investment?

Having lots of followers on social media isn’t the point. Having people interested in what you say and your offerings are important and play a key role in building relationships.

Many new small businesses rush to share on most or all of the social media platforms. Take your time. Begin with two or three of the major ones and expand from there, if desired.

I would suggest sites, in the least, where everyone who follows can see your posts without advertising. I’m not saying don’t advertise, you can pick a post that’s performing well within your community, tweak it and monitor the results.

My favorite social sites for some time have been Google+, Twitter, and Pinterest.

As mentioned in an earlier post, Google+ is phasing out this platform as currently operated. I’m sad. Second, Twitter has always been a great site for me although the news feed moves quickly. Your post most often has a shelf life of 30 minutes max. The good news is your posts are shown to everyone and advertising is affordable if desired. And, third, Pinterest is a fun place to show-off both personally and professionally. It is a behind the scenes kind of thing that allows followers to get to know the real you.

If you enjoy photos and following the trends for just about anything life has to offer, you’ll love this site. Me, I especially love the cute kitties, travel, fashion, and meeting book lovers!

I’m trying out a new site, MeWe.com, the next-gen social network. I like the idea of a site engineered with privacy in mind and the ability to connect with like-minded folks. I’m learning the ropes and will share more about my experiences in a later post.

Do you have favorite social media sites? I’d love to hear from you about what works for your business. Note: I’m on other social sites for various reasons – business and personal.

The Writing Life, Carolyn M. Bowen
Photo Credit: Pixabay

Latest Writing News

There’s a new mystery/thriller release coming up in my near future. If you’d like to become a part of my advance launch team and receive a free copy, sign-up below. Thank you!

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Book Review: Enemy of the State

Quote of the Day: “A great book should leave you with many experiences, and slightly exhausted at the end. You live several lives while reading.”  William Styron

silhouette of man
Photo by Pixabay on Pexels.com
Today’s post is a book review of Enemy of the State by Kyle Mills. You will find it exhilarating and possibly exhausting following in the steps of Mitch Rapp.

Book Review

Enemy of the State (Mitch Rapp, #16)Enemy of the State by Kyle Mills
My rating: 5 of 5 stars

Mitch Rapp pushes the limits in fighting terrorism wherever and however is necessary. Forced to change directions with the president’s approval, he quits the CIA.

Rapp assembles a group of independent contractors to get the job done. They had just begun infiltrating the Saudi government and ISIS when the new head of intelligence discovers their efforts and puts a stop to the plan by threating to go public with the post 9/11 agreement between the two countries.

Concerned about his political career and an international incident, the president turns his back on Rapp. The American intelligent agencies were ordered to join the Saudis’ effort in finding Rapp.

Rapp and his band of mercenaries become the center of a manhunt orchestrated to stop his mission. Who will win? Will Rapp vindicate himself and turn the tables on the Saudis and come out alive?

Kyle Mills has picked up the gauntlet from where Vince Flynn left off and has stayed true to his voice while expanding the old, and creating new characters to move the series forward.

View all my reviews

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

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No Holds Barred: Personnal Growth

Quote for Today: “Art is innate in the artist, like an instinct that seizes and makes a tool out of the human being. The thing in the final analysis that wills something in him is not he, the personal man, but the aim of the art.” Carl Jung

Author Carolyn Bowen, Blog, The Writing Life

About “Cross-Stepping Your Way to Success!”

Cross-Stepping Your Way To Success!, Carolyn Bowen Author

Book Description

When surfers hit the water, they use a technique called cross-stepping or moving their weight forward and backward to stay standing. Cross-stepping isn’t just a good idea for surfers, though – you, too, can metaphorically use the same strategy of zigzagging motions to achieve success.

In “Cross-Stepping Your Way to Success,”  life coach and Author Carolyn Bowen shows you how to zig-zag your way to success one step at a time. She examines grieving, life planning, owning your power, becoming health conscious, learning to love again, and more.

Read “Cross-Stepping Your Way to Success,” and you’ll discover how to maintain your balance on the choppy waters of life!

How To Access Career Resource Sites

Today it was brought to my attention that some folks are having difficulty reaching the career testing sites I referenced in “Cross-Stepping Your Way To Success!” I’d like to help navigate you to these career resources. I’ve used them, some more than once, and have been pleased with the results.

On page 29, “Cross-Stepping Your Way To Success!” I mentioned MAPP – Assessment.com. Type in Assessment.com into your browser and their site will pop-open. Click on the button “Take The FREE Career Test” and follow the prompts. It takes about 22 minutes to complete. The basic career information is free. A fee is required for a more in-depth look at your career possibilities.

Another good site mentioned is QuestCareer.com. Although the company focus is on providing company-sponsored outplacement services. I particularly like the free samples for writing cover letters and resumes plus educational information for pursuing a new career. The link for career testing is also an available resource.

To access career testing from their website type the name, QuestCareer.Com into your browser and their website will open. Look on the left-hand side of the web page and click on “Career Center” then from the drop down menu click on “Career Resources” and click on “Free Online Career Test” and it will bring you to the MAPP testing already discussed.

Today I checked out another career testing site, 123test.com. It’s a FREE Career Aptitude Test that takes five to ten minutes to complete. You will see fifteen sets of four pictures that show specific work activities. You must choose only one work activity that appeals to you the most and one that appeals to you the least. It’s fun, quick and easy.

I found this treasure trove of career assessments I thought you’d like to check out! Career Testing

Career aptitude testing can show you many facets of your personality, some of which may have been hiding from your view. Take a couple of the free tests and compare the findings. Find the repeating fields of interest and research the possibilities of making a career transition.

If you have questions about specific topics in “Cross-Stepping Your Way To Success”, please let me know. I want to be a part of your success story. Thank you, Carolyn Bowen

Note: I have no affiliation with the services/companies mentioned.

New Giveaway

Exciting news! Subscribe to The Writing Life to receive the latest news about book releases, reviews, giveaways, and receive a free Kindle version of “Cross-Stepping Your Way to Success,” Limited Offer – Act Now!

Cross-Stepping Your Way To Success, Personal Development, Carolyn Bowen

Launching “Cross-Stepping Your Way To Success! ” has been a wonderful experience. Helping others live their best life now is rewarding. I’m looking forward to reading your reviews and comments about this potentially life-changing book.

Check out the latest book review for Cross-Stepping Your Way to Success.  More reviews for my books are posted on my media page.

Where to Find My Novels

Check at your favorite online bookstores and corner bookshops. Here’s today’s top picks from readers. Check out my “About Page” for the full listing of all my books. Happy reading!


The Long Road Home: Romantic Murder Mystery


Cross-Ties: Historical Fiction Passages

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

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Rioting Against The Odds

Book Blog Tour with Author Mark Kloss

Rioting Against The Odds, Adventure poems, Author Mark Kloss, Writing Life, Carolyn Bowen Author, Book Blogger

Quote of the Day: “Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” Charles William Eliot


Rioting Against The Odds
Today’s spotlight is cast on poet, storyteller, and author Mark Kloss. His new book of poems, Rioting Against The Odds was just released and has quickly stormed up the charts to number one best seller.

Love adventure? Be transported to another time and place with Mark’s powerful word imagery. Read more and escape to another world that is best introduced in Mark’s own words.

Follow his blog to be in the know about his upcoming book releases, sweeps, and more!

Christmas PlainThank you for following my blog and connecting on social media. Merry Christmas! Carolyn Bowen

Social Media Hangouts!

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Sweet November 2017

Sweet November 2017

Sweet November 2017, Carolyn Bowen Author,

“November comes

And November goes,

With the last red berries

And the first white snows.

With night coming early,

And dawn coming late,

And ice in the bucket

And frost by the gate.

The fires burn

And the kettles sing,

And earth sinks to rest

Until next spring.”

― Clyde Watson

Hello November 2017

It’s good to have something to look forward to this month. Here are a few of the special occasions I plan to celebrate! How about you?

My November Checklist

My Birthday – November 6th

Veterans Day – November 11th

Thanksgiving – November 23rd

National Food Holidays – November 2017

Sweet November Thoughts

Let’s not look at November as a dark and dreary month but one where we reflect on our blessings of the year. However, the overcast shadowing of the skies acts as a prompt for some great mystery writing. I’m thankful the season sets the mood for some interesting novel ideas.

In case you haven’t seen the latest video for The Long Road Home, check this out!

I appreciate your support of my writing and the kind reviews you have left on different book platforms. You make the writing life fun and exciting!

Readers – Reviewers Wanted
I’m looking for book lovers interested in reviewing Cross-Ties (Historical Romance) and The Long Road Home (Crime Fiction, Mystery/Thriller). Please leave a comment and I’ll provide a Kindle version of the books for your reading pleasure.

Thanks for following my blog. I hope to see you on social media! These are a few of the bookstores where you’ll find my novels. For additional places, check with your favorite online or corner bookstore. Wishing you a sweet November! Carolyn Bowen

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Say hello here…

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