Tag Archives: Marketing for Authors

Charge of The Light Brigade and E-Books Pricing

Quote of the Day: “Conformity is the jailer of freedom and the enemy of growth.” – John F. Kennedy, 35th president of the United States of America

Photo Credit: Pixabay

The Writing Life

Writers are creative in placing words on the page one after another. The logical next step is publishing if you want your work to be read by the masses. This is when a writer become a publisher or an entrepreneur regardless of whether an indie writer or represented by a large publishing company. Today’s publishing world requires the author to have a huge stake in the promotion and sale of their books.

There are many aspects that play a role in the sale of a book. Here are a few of my thoughts about book production and promotions.

  • Great writing and production of work
  • Professional editing and formatting
  • Outstanding professional book cover
  • Marketing strategy – business plan
  • Book Pricing

Book World

A good portion of the books in today’s market are priced according to the competition. The scale hasn’t moved in years. However, the price for producing and marketing has skyrocketed. From advertising on major social platforms and search engines, websites, apps, books reviews, to the basics for creating your book and marketing. For example, keywords used for advertising are sometimes greater than the overall pricing of one book.

I’m reminded of the poem: The Charge of the Light Brigade by Lord Alfred Tennyson. The poem tells the story of six-hundred men who followed their leader to certain death. A clip with dialog from the poem as seen in the movie, Blindside is below.

What I’ve Learned

We can continue to follow the leader into a certain death of writing careers or make changes.  Isn’t it about time pricing and selling books be measured by the costs to produce the product AND relative competition? How many businesses do you know would charge pennies for an item they’d spend several hundred/thousands of dollars to produce? The results would be a disaster and certain death for the business. There are lessons to be learned from The Charge of The Light Brigade. Treat your writing career as a business and use sound practices to measure your success.

Note: The e-book pricing suggested is created by a mathematical calculation, and research of comparable books in your genre. This is not an arbitrary number pulled out of the sky. Remember: Pricing is not set in stone; you can always change it as do most book marketers.

There’s fear involved in making any changes and I’m not immune. However, if you’re tired of feeding the beast, it’s time to make changes. Here are a few things I do to promote my books. Let me know what’s working for you.

  • Provide FREE copies for book reviewers/bloggers
  • Develop an advance readers group to be first reviewers
  • Offer FREE books through sweepstakes on major social platforms and through booksellers
  • Run ad campaign with reduced pricing/or FREE Days

To learn about my writing life, click here. I wish you tremendous success as you develop your creative business. Carolyn Bowen

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Author to Author: The Writing Life

Quote of the Day: You see, I am trying in all my stories to get the feeling of the actual life across – not to just depict life – or criticize it – but to actually make it alive. So that when you have read something by me, you actually experience the thing. You can’t do this without putting in the bad and the ugly as well as what is beautiful. Ernest Hemingway

Ernest Hemingway

One thing I think we can all agree on is the road to discovery for authors is challenging. We write and hope for the best reception for our stories. Most times it seems as though our stories come from a place of inspiration rather than a rational decision to write and plot around a specific topic. I’m speaking for myself here. If you have a writing method that works for you, good!

I’m going to skip right to reviews and reviewers for this is the pressure point for deciding the fate of your novel.

  • The shoot-gun approach to seeking reviews thinking everyone will want to read and leave a great review is a journey filled with perils and one you’ll most likely regret.

What to do!

Find your niche, your tribe, or following many say. Don’t send out review copies or place your work on websites that are not friendly to your genre. For example, you may ask why in the world someone would download and read or attempt to read about murder mystery if they find it appalling?

They do and are subject to leaving crass reviews making it difficult for real mystery lovers to find your novel. It doesn’t matter if you’ve written in Agatha Christie’s style or the most eloquent presentation of your story. Your novel and some readers just do not match. And, Lord help you if you get an overly zealous reviewer that goes to every site your novel is published on and shares their distaste. Please beware this is cyber-stalking!

You may ask, “Didn’t they read the novel’s description, clearly stating what it was about?”

I’m with you there. If a novel is crime fiction or in similar categories, you can expect a story line with gritty details about happenings that some may find offensive. That’s why their different genres for novels on all the platforms selling books.

What to do

  • Clearly identify the genre/s your novel falls into.
  • Write an accurate book description about your novel.
  • Find where the readers hang-out who would enjoy reading your story.
  • Think about groups on social media seeking books of your genre.
  • Your website is a goldmine and where true readers will navigate to keep up with your writing. Also, your website is the real estate that you own unlike the social platforms where you may post. Think back to social sites now dissolved and the followers that you no longer have access to.
  • Become a developer and up your game by engaging your fans on your website and where they hangout.
  • Find professional reviewers in your genre. You can post their reviews to your online book platforms.
  • Don’t give-up! There are readers who will enjoy your novels and give positive reviews. An interesting part of the writer’s journey is finding your base support. Once you do that, the sky is the limit. Go create!

 

If you’d like a sample of my new psychological thriller, Primed For Revenge, the 1st in the Sydney Jones Series, follow my blog using your email address and I’ll forward you a PDF of the first 25 pages. Note: Crime fiction, murder mystery, psychological thriller, adult rated!

I look forward to this new season and connecting with mystery lovers here and on social media. Carolyn Bowen

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The Modern Rules of Marketing for Writers

Quote of the Day: “Nothing great was ever achieved without enthusiasm.”Ralph Waldo Emerson

The Modern Rules of Marketing for Writers, The Writing Life, Carolyn Bowen Author
Photo credit: Pixabay

Yes, I’m hyper anticipating my new mystery novel coming out soon. So – I read – and read more to make my jittery nerves relax.

This book got my attention – maybe because I love Hemi trucks – they can pull a boat so I can ski on any lake/river/ocean accessible by land. I think you get it – crazy about water sports. And, I love knowing the latest marketing news! But, can I do what’s recommended?  Stay-tuned.

Today’s book world is about learning and using the right communication and tools to reach your audience. The creative process and techniques for delivering the best marketing campaign to boost book/s to the bestseller list is a long and curvy road. I have been fortunate – just plain lucky in some instances in the past. However, going forward I will be on a steep learning curve to develop innovative ways to get my stories to be read and reviewed.

I’m old school with Hemingway influence where if you write a great novel everyone should want to read it – right? Times have changed and my writing reflects the current state of affairs in the criminal world. I think people still want to know the interworking of a character’s mind. And, that I can deliver. Maybe market – we’ll see.

Today’s review fits squarely into the marketing model I discussed earlier. How to Sell Books by the Truckload by Penny C. Sansevieri is a keeper. See my review from Goodreads below.
How to Sell Books by the Truckload on Amazon.com - Book One and Two: Get More Sales - Get More Reviews!How to Sell Books by the Truckload on Amazon.com – Book One and Two: Get More Sales – Get More Reviews! by Penny C. Sansevieri
My rating: 5 of 5 stars

Back your Hemi right on back and fill your truck bed with the best information for promoting your book. This book gives you the nitty-gritty about marketing both fiction and non-fiction.

It’s the equivalent of having your personal marketing expert working for you. The downside – you’ve got to learn the ropes and do it yourself.

I’d love an app that embodies everything this book describes but we all know advertising isn’t stagnant, always moving forward. Yet, you can benefit today from using these carefully researched and proven marketing techniques. Get ready for a mind-blowing experience! Follow this author to keep abreast of the changing marketing environment. Thanks, Penny!

View all my reviews

If you’d like to be an advance reader for my upcoming new mystery, complete the information below and an ebook will be made available for your reading pleasure. Thank you!

December Holidays, Carolyn Bowen Author, The Writing Life
Photo Credit: Pixabay

I share on social media daily. Hope to see you there, too!  Carolyn Bowen

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