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Marketing: What You Don’t Know May Hurt You!

Quote of the Day: “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

Marketing: What You Don't Know May Hurt You!, Marketing, Carolyn Bowen Author

Our world is constantly changing and business is no exception to this rule. Marketing strategies are constantly evolving and being made new to reach customers where they live and work with products/services relevant to their wants and needs.

Entrepreneurs are required to become smarter and more resourceful in attracting and maintaining customers’ loyalty. Marketing and advertising play a major role in accomplishing business goals with repeat satisfied customers.

Marketing is not a shush word one is afraid to say out loud. The best made beautifully crafted products or most polished service is unknown unless it is marketed and advertised. But, with the variety of marketing strategies available, it becomes deafening and confusing to most business owners.

The idea of simplicity is a favorite go-to for me. Just give me the facts, nothing fancy, like I’d have to stand on my head to accomplish and I’m happy. The 1- Page Marketing Plan by Allan Dib made sense for me. Here is my review from Goodreads. Check it out and see if his marketing ideas will work for you.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The CrowdThe 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
My rating: 5 of 5 stars

No hype here. This marketing book is straightforward about its offerings. Allan Dib provides a step-by-step plan for developing and executing a marketing plan along with a sample one page worksheet to download. Simple instructions making the complexities of marketing easier and more customers oriented are at your fingertips. I’d also recommend buying the paperback to have on hand as a resource. This is one of the best marketing books available right now.

View all my reviews

I look forward to learning about your successes. Thank you for following my blog and reading my books. Hope you’ll check out my “About Page” to learn more about my books and writing life.

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

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Social Media Tips for Writers

Thought for today: “There is no greater agony than bearing an untold story inside you.”
Maya Angelou

http://www.postplanner.com/

I am a writer and have a passion for writing. Today’s writer wears more than one hat for it is important to know how to market your books too. In addition, it is not uncommon for many writers to hold other employment as well. Marketing is my other passion. So, time is of the essence.

For marketing, many hours of a day are spent on a variety of social media sites updating fans with latest writing news, inspiring others to achieve their dreams, and connecting on a personal basis. So when do you have time to work on new material?

I have found that prioritizing my goals for the day is helpful. I like to wake early in the morning and work on my manuscripts for new books. It’s a great time when my mind is fresh and thoughts come together easier for stories. Even though I have an urge to check my email’s and tune in to my social network, I attempt to stay focused on my writing. When my mind is set – most times I win.

In the search for social media applications that will make my life run smoother, I found two that standout for their easy use and refreshing content – Canva and Post Planner. What’s so great about both of them is that you can try them for free. Once you see the results you can subscribe or not. I enjoy the benefits of using my own content or theirs from pictures, quotes to relevant articles. These applications provide me with the opportunity to do more of what I love – writing and forming relationships with those of similar interests. Yes, I love content writing that is pertinent within the scope of my interests. And, you can see I do a lot of it. Yet, a little help is always welcome when wearing several hats. You may want to try these too.

Do you have favorite digital applications for sharing on social media? Share your time saving tips with me. Streamlining frees us to focus on what’s more important in life. I’d like to get to know you. Let’s connect on Google Plus,  Facebook and Twitter. Carolyn 

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