Quote of the Day: “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin
Our world is constantly changing and business is no exception to this rule. Marketing strategies are constantly evolving and being made new to reach customers where they live and work with products/services relevant to their wants and needs.
Entrepreneurs are required to become smarter and more resourceful in attracting and maintaining customers’ loyalty. Marketing and advertising play a major role in accomplishing business goals with repeat satisfied customers.
Marketing is not a shush word one is afraid to say out loud. The best made beautifully crafted products or most polished service is unknown unless it is marketed and advertised. But, with the variety of marketing strategies available, it becomes deafening and confusing to most business owners.
The idea of simplicity is a favorite go-to for me. Just give me the facts, nothing fancy, like I’d have to stand on my head to accomplish and I’m happy. The 1- Page Marketing Plan by Allan Dib made sense for me. Here is my review from Goodreads. Check it out and see if his marketing ideas will work for you.
No hype here. This marketing book is straightforward about its offerings. Allan Dib provides a step-by-step plan for developing and executing a marketing plan along with a sample one page worksheet to download. Simple instructions making the complexities of marketing easier and more customers oriented are at your fingertips. I’d also recommend buying the paperback to have on hand as a resource. This is one of the best marketing books available right now.
I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen
Social Media Hangouts!
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