Marketing for Authors – Carolyn M. Bowen, Author

April 12, 2019April 5, 2021

Author to Author: The Writing Life

Quote of the Day: You see, I am trying in all my stories to get the feeling of the actual life across – not to just depict life – or criticize it – but to actually make it alive. So that when you have read something by me, you actually experience the thing. You can’t do this without putting in the bad and the ugly as well as what is beautiful. Ernest Hemingway

One thing I think we can all agree on is the road to discovery for authors is challenging. We write and hope for the best reception for our stories. Most times it seems as though our stories come from a place of inspiration rather than a rational decision to write and plot around a specific topic. I’m speaking for myself here. If you have a writing method that works for you, good!

I’m going to skip right to reviews and reviewers for this is the pressure point for deciding the fate of your novel.

The shoot-gun approach to seeking reviews thinking everyone will want to read and leave a great review is a journey filled with perils and one you’ll most likely regret.

What to do!

Find your niche, your tribe, or following many say. Don’t send out review copies or place your work on websites that are not friendly to your genre. For example, you may ask why in the world someone would download and read or attempt to read about murder mystery if they find it appalling?

They do and are subject to leaving crass reviews making it difficult for real mystery lovers to find your novel. It doesn’t matter if you’ve written in Agatha Christie’s style or the most eloquent presentation of your story. Your novel and some readers just do not match. And, Lord help you if you get an overly zealous reviewer that goes to every site your novel is published on and shares their distaste. Please beware this is cyber-stalking!

You may ask, “Didn’t they read the novel’s description, clearly stating what it was about?”

I’m with you there. If a novel is crime fiction or in similar categories, you can expect a story line with gritty details about happenings that some may find offensive. That’s why their different genres for novels on all the platforms selling books.

What to do

Clearly identify the genre/s your novel falls into.
Write an accurate book description about your novel.
Find where the readers hang-out who would enjoy reading your story.
Think about groups on social media seeking books of your genre.
Your website is a goldmine and where true readers will navigate to keep up with your writing. Also, your website is the real estate that you own unlike the social platforms where you may post. Think back to social sites now dissolved and the followers that you no longer have access to.
Become a developer and up your game by engaging your fans on your website and where they hangout.
Find professional reviewers in your genre. You can post their reviews to your online book platforms.
Don’t give-up! There are readers who will enjoy your novels and give positive reviews. An interesting part of the writer’s journey is finding your base support. Once you do that, the sky is the limit. Go create!

If you’d like a sample of my new psychological thriller, Primed For Revenge, the 1st in the Sydney Jones Series, follow my blog using your email address and I’ll forward you a PDF of the first 25 pages. Note: Crime fiction, murder mystery, psychological thriller, adult rated!

I look forward to this new season and connecting with mystery lovers here and on social media. Carolyn Bowen

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December 4, 2018April 5, 2021

Brand Mania: Book Review – Say My Name!

Photo Credit: Pixabay

Quote of the Day: Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. – Amy Jo Martin

Today I’ve reviewed an excellent book by Matt Bertram about building and maintaining your brand. He provides the big picture and the blueprint for attracting your ideal customer over time.

We need to understand and welcome the idea that everyone doesn’t fit into your fan base. Those who do will become a supporter and potential customer. And, that’s not all!

Now, with the right online tools and resources, you can monitor your brand and quickly take action to keep your brand in good standing without hurting yourself in the long run. This isn’t the time for “going to the mattresses” in godfather terms.

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” Seth Godin, Seth’s Blog

Note: There are many excellent monitoring sites on the Internet. For a start, you can Google your own and your business name and see what’s on the net about you. In addition, I personally use and recommend the monitoring provided by Mention and Google Alerts. Remember, to use your own name and keywords associated with your brand.

Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers by Matt Bertram
My rating: 5 of 5 stars

Bertram provides a step-by-step guide for developing an authoritative brand on the world-wide-web. His in-depth explanation provides a way to attract your ideal customer. You’ll learn how to filter out what doesn’t fit your business objectives. The end results will be the development of a cohesive plan to reach people interested in your offerings.

How do you handle unfavorable comments online? First, you need the best tools, and online resources to track communications about your brand. This seasoned digital marketer integrates the answers for what to do when confronted with the negativity that’ll soften the blow to your image.

If you want to become a trusted advisor or go-to person for a specific product or service, I highly recommend reading Brand Mania.

View all my reviews

I’d love to know about your experiences while branding your business. Leave a comment at the bottom of the post. Thank you!

Shopping for a special someone in your life? Whoever it is, we’re guessing they’d love a good book, because who doesn’t? Look no further than action-packed books by Carolyn Bowen!

Social Media Hangouts!

These are a few of my favorite social media hangouts! Drop by and say hello!

Goodreads

Twitter

Love picture ideas? Me, too. Pinners Follow Here!

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December 3, 2018April 5, 2021

It’s Not You – It’s Me!

Quote for Today: “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” – Shiv Singh

The new social marketing trends for 2019 are captivating. This one caught my eye with understanding behind the motivation. Put simply, there’s a rising desire for small businesses to cut back their social media posting across multiple platforms.

The reasons are persuasive for analyzing what’s working or not. Social media is time-consuming and is linked to depression for some users. Actively participating costs time and money that may be better spent elsewhere.

The time and resources to create and develop new products and the cost of doing business through these channels is a key point. The need to evaluate the return on the investment (ROI) for the monies spent creating posts, images, videos, etc. is crucial. For example, just because an influencer says there making sales with their storytelling online doesn’t cut it anymore. The proof is in dollars and cents. It has to be experienced for one.

For example, have you encouraged folks to like your page on a social platform to find few ever saw your creative postings? That’s a dead-end to organic growth from your efforts. The caveat – is until you promoted or sponsored the post as an ad don’t expect growth. Then, the results will depend on the product, the precise targeting, and other demographic variables. And, only a small percentage will click through to become subscribers or potential consumers.

The dollars spent cultivating these type fan bases have been sucked into a dark hole never to be seen again. Take time to study and learn from others about what’s working and make changes as needed. Don’t waste your time and money doing the same old thing expecting different results.

Recently we learned Google+ was ending their social platform that according to some news reports was designed to compete against Facebook. I am sorry to see these changes but understand the reasons behind it. If something isn’t meeting the business goals – end it.

However, this is one of my favorite and largest fan bases. I welcome all my fans to follow my website blog for the latest news about my writing life. In the meantime, I’m staying to the end. The latest report is that Google+ Support will be cut off on December 11th and the app will shut down completely on March 12th, 2018.

I plan to continue evaluating where my advertising dollars are best spent across the web and what social media platform/s helps me achieve my goals. I’ll tell you more about my mistakes in marketing and one I’m correcting soon. Hint: Develop your own real estate.

You can catch me posting on my favorite social platforms daily. Why? Because of the friendships I’ve developed over time and the encouragement and mutual sharing of ideas. What are your social media marketing plans for 2019?

Shopping for a special someone in your life? Whoever it is, we’re guessing they’d love a good book, because who doesn’t? Look no further than action-packed books by Carolyn Bowen!