It’s Not You – It’s Me! – Carolyn M. Bowen, Author

Quote for Today: “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” – Shiv Singh

The new social marketing trends for 2019 are captivating. This one caught my eye with understanding behind the motivation. Put simply, there’s a rising desire for small businesses to cut back their social media posting across multiple platforms.

The reasons are persuasive for analyzing what’s working or not. Social media is time-consuming and is linked to depression for some users. Actively participating costs time and money that may be better spent elsewhere.

The time and resources to create and develop new products and the cost of doing business through these channels is a key point. The need to evaluate the return on the investment (ROI) for the monies spent creating posts, images, videos, etc. is crucial. For example, just because an influencer says there making sales with their storytelling online doesn’t cut it anymore. The proof is in dollars and cents. It has to be experienced for one.

For example, have you encouraged folks to like your page on a social platform to find few ever saw your creative postings? That’s a dead-end to organic growth from your efforts. The caveat – is until you promoted or sponsored the post as an ad don’t expect growth. Then, the results will depend on the product, the precise targeting, and other demographic variables. And, only a small percentage will click through to become subscribers or potential consumers.

The dollars spent cultivating these type fan bases have been sucked into a dark hole never to be seen again. Take time to study and learn from others about what’s working and make changes as needed. Don’t waste your time and money doing the same old thing expecting different results.

Recently we learned Google+ was ending their social platform that according to some news reports was designed to compete against Facebook. I am sorry to see these changes but understand the reasons behind it. If something isn’t meeting the business goals – end it.

However, this is one of my favorite and largest fan bases. I welcome all my fans to follow my website blog for the latest news about my writing life. In the meantime, I’m staying to the end. The latest report is that Google+ Support will be cut off on December 11th and the app will shut down completely on March 12th, 2018.

I plan to continue evaluating where my advertising dollars are best spent across the web and what social media platform/s helps me achieve my goals. I’ll tell you more about my mistakes in marketing and one I’m correcting soon. Hint: Develop your own real estate.

You can catch me posting on my favorite social platforms daily. Why? Because of the friendships I’ve developed over time and the encouragement and mutual sharing of ideas. What are your social media marketing plans for 2019?

Shopping for a special someone in your life? Whoever it is, we’re guessing they’d love a good book, because who doesn’t? Look no further than action-packed books by Carolyn Bowen!