Quote of the Day: “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.”F. Scott Fitzgerald, The Great Gatsby
Spring is about new beginnings and having fun with beach season right around the corner. The days grow longer when the summer solstice arrives June 21st. I can’t think of a better way to kick start the season than with a fun giveaway for loyal and new readers. Let the fun begin!
Hit the subscribe (follow) button and share onTwitter tagging me with your favorite quote, scene, or why you like a certain character from any of my novels. Use hashtag: #ReadersGiveaway
Novels by Carolyn M. Bowen
Cross-Ties, The Long Road Home, and Primed For Revenge, The Sydney Jones Series Book 1.
For example Cross-Ties – quote “Bless Your Heart,” Leah figured out the southern meaning behind the phrase. It wasn’t as expected. #ReadersGiveaway
Enter for a chance to win a signed copy of Carolyn Bowen’s book of your choice and a $25 gift certificate. The winner is selected by the most tweets with the hashtag #ReadersGiveaway – Deadline midnight June 21st.
Deadline: Midnight -June 21st
Thanks for following my blog/newsletter. I hope to see you on Twitter soon sharing this fun giveaway.
Quote of the Day: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” Ralph Waldo Emerson
An important part of my writing life is learning more about the craft and marketing. Today I’m focusing on marketing in preparation for releasing my new mystery thriller.
To stay on top of current trends it’s important to find knowledgeable sources and I hit the jackpot today with an article by Lisa D. Jenkins, Managing Editor of Social Media Examiner.
Jenkins provides marketing predictions for 2019 from top marketers in the world. And, having earlier read predictions by futurist I felt like we’ve just skipped right on through to another decade or two into the far-off future. It was amazing reading about what we could expect in marketing in this New Year.
Here’s a few that caught my attention!
The rapid growth for voice-activated searches using Alexa and other tools. Going from visual to spoken word searches is going to take on new meaning for marketers accustomed to the web and mobile devices.
Augmented reality, AR, for close inspection of products and services is on the rise. For example, wouldn’t it be great to experience a travel destination before booking, try out new accessories or clothing, etc.?
The shift away from active social media interactions back to more passive experiences to entertain and/or educate. The desire to take back control of time and funds normally spent using social media will be evaluated and determined if relevant. According to Seth Godin, author, and entrepreneur, “…the idea of seeing and being seen by the people who matter to them,” will be a priority.
The stability of email marketing will remain strong with businesses utilizing newsletters to converse with their audience.
A special note to authors and publishers is the prediction of the increased use of story format content videos for marketing. Check out my YouTube Channel!
Marketers will need to revamp their plans to stay on top of the trends for 2019. The full article by Lisa D. Jenkins, Social Media Examiner is here.
In 2019 stay true to yourself and don’t let the noise of the world distract you from your goals. Let me know your thoughts about the marketing predictions for this year.
I’m counting down the days to the release of my new mystery-thriller. Follow my blog to stay in the know about upcoming events. Thank you!
Quote of the Day: “Blessed is the season which engages the whole world in a conspiracy of love.” ―Hamilton Wright Mabie
Are you counting down to celebrating this holiday season? Excitement is in the air as we approach Christmas Day. Families’ traveling home for the holidays makes me feel warm and fuzzy. What are your Christmas plans?
How are you traveling this season? Whether by train, plane, or automobile always carry a great mystery read with you. Look no further than books by Carolyn M. Bowenfor entertainment.
Mystery Book Reviewers Wanted
Are you a book reviewer or blogger? Here’s a chance for the first glance of my new mystery available for pre-order after the New Year. Sign up here to receive your free ebook.
Quote of the Day: “Writing is a lonely job. Having someone who believes in you makes a lot of difference. They don’t have to makes speeches. Just believing is usually enough.” ― Stephen King, On Writing: A Memoir of the Craft
Most authors live for those high-five moments when readers make you proud you’re a writer. I am no different and social media provides the perfect backdrop for hearing from your fans.
Earlier this week one of my fans tweeted about Cross-Ties novel making a connection between Onedin Line and Hornblower, exciting books, series, and movie.
Needless to say, I’ve been on cloud nine – or higher since then. Being compared with some great writers is an experience you’d want to have again, and again.
I want to say a special thank you to my fans. I appreciate your reading and reviewing my novels. For those of you who haven’t read Cross-Ties, this weekend you can download it for free from my website. I ask that you follow my blogso you’ll be the first to know the latest news and leave a review on your favorite platform. Carolyn Bowen
Quote of the Day: Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. – Amy Jo Martin
Today I’ve reviewed an excellent book by Matt Bertramabout building and maintaining your brand. He provides the big picture and the blueprint for attracting your ideal customer over time.
We need to understand and welcome the idea that everyone doesn’t fit into your fan base. Those who do will become a supporter and potential customer. And, that’s not all!
Now, with the right online tools and resources, you can monitor your brand and quickly take action to keep your brand in good standing without hurting yourself in the long run. This isn’t the time for “going to the mattresses” in godfather terms.
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” Seth Godin, Seth’s Blog
Note: There are many excellent monitoring sites on the Internet. For a start, you can Google your own and your business name and see what’s on the net about you. In addition, I personally use and recommend the monitoring provided by Mentionand Google Alerts. Remember, to use your own name and keywords associated with your brand.
Bertram provides a step-by-step guide for developing an authoritative brand on the world-wide-web. His in-depth explanation provides a way to attract your ideal customer. You’ll learn how to filter out what doesn’t fit your business objectives. The end results will be the development of a cohesive plan to reach people interested in your offerings.
How do you handle unfavorable comments online? First, you need the best tools, and online resources to track communications about your brand. This seasoned digital marketer integrates the answers for what to do when confronted with the negativity that’ll soften the blow to your image.
If you want to become a trusted advisor or go-to person for a specific product or service, I highly recommend reading Brand Mania.
Quote for Today: “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” – Shiv Singh
The new social marketing trends for 2019 are captivating. This one caught my eye with understanding behind the motivation. Put simply, there’s a rising desire for small businesses to cut back their social media posting across multiple platforms.
The reasons are persuasive for analyzing what’s working or not. Social media is time-consuming and is linked to depressionfor some users. Actively participating costs time and money that may be better spent elsewhere.
The time and resources to create and develop new products and the cost of doing business through these channels is a key point. The need to evaluate the return on the investment (ROI) for the monies spent creating posts, images, videos, etc. is crucial. For example, just because an influencer says there making sales with their storytelling online doesn’t cut it anymore. The proof is in dollars and cents. It has to be experienced for one.
For example, have you encouraged folks to like your page on a social platform to find few ever saw your creative postings? That’s a dead-end to organic growth from your efforts. The caveat – is until you promoted or sponsored the post as an ad don’t expect growth. Then, the results will depend on the product, the precise targeting, and other demographic variables. And, only a small percentage will click through to become subscribers or potential consumers.
The dollars spent cultivating these type fan bases have been sucked into a dark hole never to be seen again. Take time to study and learn from others about what’s working and make changes as needed. Don’t waste your time and money doing the same old thing expecting different results.
Recently we learned Google+ was ending their social platform that according to some news reports was designed to compete against Facebook. I am sorry to see these changes but understand the reasons behind it. If something isn’t meeting the business goals – end it.
However, this is one of my favorite and largest fan bases. I welcome all my fans to follow my websiteblog for the latest news about my writing life. In the meantime, I’m staying to the end. The latest report is that Google+ Support will be cut off on December 11th and the app will shut down completely on March 12th, 2018.
I plan to continue evaluating where my advertising dollars are best spent across the web and what social media platform/s helps me achieve my goals. I’ll tell you more about my mistakes in marketing and one I’m correcting soon. Hint: Develop your own real estate.
You can catch me posting on my favorite social platforms daily. Why? Because of the friendships I’ve developed over time and the encouragement and mutual sharing of ideas. What are your social media marketing plans for 2019?
Shopping for a special someone in your life? Whoever it is, we’re guessing they’d love a good book, because who doesn’t? Look no further than action-packed books byCarolyn Bowen!
Social Media Hangouts!
These are a few of my favorite social media hangouts! Drop by and say hello!
Quote of the Day: “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson
Yes, I’m hyper anticipating my new mystery novel coming out soon. So – I read – and read more to make my jittery nerves relax.
This book got my attention – maybe because I love Hemi trucks – they can pull a boat so I can ski on any lake/river/ocean accessible by land. I think you get it – crazy about water sports. And, I love knowing the latest marketing news! But, can I do what’s recommended? Stay-tuned.
Today’s book world is about learning and using the right communication and tools to reach your audience. The creative process and techniques for delivering the best marketing campaign to boost book/s to the bestseller list is a long and curvy road. I have been fortunate – just plain lucky in some instances in the past. However, going forward I will be on a steep learning curve to develop innovative ways to get my stories to be read and reviewed.
I’m old school with Hemingway influence where if you write a great novel everyone should want to read it – right? Times have changed and my writing reflects the current state of affairs in the criminal world. I think people still want to know the interworking of a character’s mind. And, that I can deliver. Maybe market – we’ll see.
Back your Hemi right on back and fill your truck bed with the best information for promoting your book. This book gives you the nitty-gritty about marketing both fiction and non-fiction.
It’s the equivalent of having your personal marketing expert working for you. The downside – you’ve got to learn the ropes and do it yourself.
I’d love an app that embodies everything this book describes but we all know advertising isn’t stagnant, always moving forward. Yet, you can benefit today from using these carefully researched and proven marketing techniques. Get ready for a mind-blowing experience! Follow this author to keep abreast of the changing marketing environment. Thanks, Penny!
Quote of the Day: Remember This December, that love weighs more than gold! Josephine Dodge Daskam Bacon, American Writer
The holiday season is here and I’m counting down the days to Christmas. Everywhere I look, there’s a reminder of the coming of winter bliss.
This is the perfect time to spread good cheer and begin making plans for the New Year. What are your holiday plans?
Family gatherings come to mind and sitting beside the fireplace in the still of the night with a great book and cup of cocoa are in my forethoughts. I hope you’ll make time for yourself this season to unwind and capture the precious moments that’ll never be again.
You’ve probably noticed from my blogging that I’m doing a lot of reading during this month. As I mentioned in earlier blogs, I read to learn more about the craft of writing, and marketing. I have a rotation going and share my reviews here and Goodreadsprimarily.
Mynext mystery novel is going through the final stages for publishing. If you’d like to be an advance reader, join my launch (street) teamhere. I look forward to your reviews.
As you go through the paces of preparing for and participating in the fascinating adventure of the Christmas holidays, I hope you’ll share love and kindness to all! Happy Holidays – Carolyn Bowen
I share on social media daily. Hope to see you there, too! Carolyn Bowen
Social Media Hangouts!
These are a few of my favorite social media hangouts! Drop by and say hello!
Quote of the Day: “I write not because I want to but because I am destined to.” Jules Haigler
The why behind the doing!
First, let me define some of the terms I’ll be using as to not complicate the understanding of what I’m saying.
Who is a writer?
A writer is a person who uses written words in various styles and techniques to communicate their ideas. Wikipedia
What is the difference between a writer and author?
According to the dictionary, a writer is one who expresses ideas in writing or engaged in literary work. An author is a person who writes a novel, poem, essay etc., and the composer of a literary work. You become an author when your books are published, but if your writings are never published, you remain a writer.
What is the meaning of authorpreneur?
Authorpreneur is the business end of being an author. To me, it’s no different than being an entrepreneur for starting up any kind of business. Of course, the author added to the shortened entrepreneur pinpoints the exact kind of business the person is involved in.
Learning to be an authorpreneur is about positioning yourself (branding) for the best possible outcome for your writing efforts.
You may be thinking I don’t want to do this! I’d prefer to just write. You are not by yourself. Many writers turned authors who became entrepreneurs feel the same way. However, even the bestselling authors are required to participate in the marketing of their books. Many embrace this opportunity to better understand their readers and to help keep the buzz around their names.
Being a writer and authorpreneur, in the business of promoting and marketing to sell and profit from your writing, is a lifetime learning experience. To accomplish this feat as a writer you need to write, read, and study the craft of writing.
Then changing directions towards getting your book/s in the hands of readers is another challenge in of itself. The same lessons apply to learn publishing and marketing – study, read, write, and learn how to expand your brand to reach new readers.
To improve as an author, I’ve found that it’s a good idea to read books in your genre, continue your daily writing and set aside time to learn more about writing.
Today’s blog post is the result of my applying these steps to my writing life. My personal standard is to never read a book I don’t think I’ll enjoy! Hope you enjoy my review of An Innocent Client by Scott Pratt!
Joe Dillard was a criminal defense attorney who didn’t like his job. Never did. His plans after law school were to work in the District Attorney’s office as a prosecutor. The problem, the pay didn’t line up with the time and cost of the education required to practice law.
The only choice was to open a law firm. He did with a promise to himself that eventually he’d quit and become a prosecuting attorney. But, first, he had to provide for his family and see his children through school. The pay was good. Yet, knowing his clients were guilty and worse, maggots of the earth tormented him. He desperately wanted to be on the opposite side, not defending the scum of the earth.
The years passed by and he was looking forward to retirement. The income from his practice and his wife’s management of their assets was securing their future. And, when the time was right, he’d call it quits. But, for once he’d like to represent an innocent client before he retired.
He was counting down the days to his exit from practicing law when a new case was offered him. He quoted a fee much higher than normal for he’d not planned to stay for a lengthy trial.
Money wasn’t an issue and his desire to represent an innocent client came to mind. All he had to do was talk to the young, beautiful woman charged with first-degree murder and decide whether to take the case. Would he finally get a chance to represent an innocent client?
If you enjoy reading legal thrillers and mysteries, check this one out! It’s a well-written story that’ll keep your interest.
Quote of the Day: Everyone lives by selling something. Robert Louis Stevenson
The art of marketing is solidified when you have identified your target market, folks who are interested in your products and services and provide a means to communicate. Today, social media plays an important role in connecting with like-minded people – talking and listening. But, how do you choose which platforms to use for finding your audience and potential customers?
When you are able to see the overall picture and plan your business future, you’ve just become an author, the business end of being a writer.
Answering the Question
For me, as much as I enjoy creating and sharing photos/videos when posting about mybooks, I’ve got to be aware of the conversion rate. As an author, you need to know how and where to get your books in the hands of interested readers. I asked the question, where are my potential readers hanging out and what site delivers the best return on my investment?
Having lots of followers on social media isn’t the point. Having people interested in what you say and your offerings are important and play a key role in building relationships.
Many new small businesses rush to share on most or all of the social media platforms. Take your time. Begin with two or three of the major ones and expand from there, if desired.
I would suggest sites, in the least, where everyone who follows can see your posts without advertising. I’m not saying don’t advertise, you can pick a post that’s performing well within your community, tweak it and monitor the results.
My favorite social sites for some time have been Google+, Twitter, and Pinterest.
As mentioned in an earlier post, Google+ is phasing out this platform as currently operated. I’m sad. Second, Twitter has always been a great site for me although the news feed moves quickly. Your post most often has a shelf life of 30 minutes max. The good news is your posts are shown to everyone and advertising is affordable if desired. And, third, Pinterest is a fun place to show-off both personally and professionally. It is a behind the scenes kind of thing that allows followers to get to know the real you.
If you enjoy photos and following the trends for just about anything life has to offer, you’ll love this site. Me, I especially love the cute kitties, travel, fashion, and meeting book lovers!
I’m trying out a new site, MeWe.com, the next-gen social network. I like the idea of a site engineered with privacy in mind and the ability to connect with like-minded folks. I’m learning the ropes and will share more about my experiences in a later post.
Do you have favorite social media sites? I’d love to hear from you about what works for your business. Note: I’m on other social sites for various reasons – business and personal.
Latest Writing News
There’s a new mystery/thriller release coming up in my near future. If you’d like to become a part of my advance launch team and receive a free copy, sign-up below. Thank you!