Quote of the Day: Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. – Amy Jo Martin
Today I’ve reviewed an excellent book by Matt Bertram about building and maintaining your brand. He provides the big picture and the blueprint for attracting your ideal customer over time.
We need to understand and welcome the idea that everyone doesn’t fit into your fan base. Those who do will become a supporter and potential customer. And, that’s not all!
Now, with the right online tools and resources, you can monitor your brand and quickly take action to keep your brand in good standing without hurting yourself in the long run. This isn’t the time for “going to the mattresses” in godfather terms.
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” Seth Godin, Seth’s Blog
Note: There are many excellent monitoring sites on the Internet. For a start, you can Google your own and your business name and see what’s on the net about you. In addition, I personally use and recommend the monitoring provided by Mention and Google Alerts. Remember, to use your own name and keywords associated with your brand.
Bertram provides a step-by-step guide for developing an authoritative brand on the world-wide-web. His in-depth explanation provides a way to attract your ideal customer. You’ll learn how to filter out what doesn’t fit your business objectives. The end results will be the development of a cohesive plan to reach people interested in your offerings.
How do you handle unfavorable comments online? First, you need the best tools, and online resources to track communications about your brand. This seasoned digital marketer integrates the answers for what to do when confronted with the negativity that’ll soften the blow to your image.
If you want to become a trusted advisor or go-to person for a specific product or service, I highly recommend reading Brand Mania.
I’d love to know about your experiences while branding your business. Leave a comment at the bottom of the post. Thank you!
Shopping for a special someone in your life? Whoever it is, we’re guessing they’d love a good book, because who doesn’t? Look no further than action-packed books by Carolyn Bowen!
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