Dressed in holiday style
In the air
There’s a feeling
Of Christmas…” Silver Bells
Christmas is one of the most wonderful times of the year. The festive decorations and lively spirit of the holiday puts a smile on my face. I enjoy listening to Christmas music and smelling the aroma of freshly-baked cookies. What are some of your favorite things to do?
This Fall I released the 2nd book in the Sydney Jones Series – Chance – A Novel. If you enjoy reading mystery thrillers with an undercurrent of conspiracies, you’ll love this one. Check out some of these awesome reviews on my media page.
You’ll find it will be a great conversation starter when it gets eerie quiet during friends and family get-togethers. I look forward to reading your reviews. Thank you.
Wishing you a wonderful Christmas season. Carolyn M. Bowen
Quote of the Day: Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. – Amy Jo Martin
Today I’ve reviewed an excellent book by Matt Bertramabout building and maintaining your brand. He provides the big picture and the blueprint for attracting your ideal customer over time.
We need to understand and welcome the idea that everyone doesn’t fit into your fan base. Those who do will become a supporter and potential customer. And, that’s not all!
Now, with the right online tools and resources, you can monitor your brand and quickly take action to keep your brand in good standing without hurting yourself in the long run. This isn’t the time for “going to the mattresses” in godfather terms.
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” Seth Godin, Seth’s Blog
Note: There are many excellent monitoring sites on the Internet. For a start, you can Google your own and your business name and see what’s on the net about you. In addition, I personally use and recommend the monitoring provided by Mentionand Google Alerts. Remember, to use your own name and keywords associated with your brand.
Bertram provides a step-by-step guide for developing an authoritative brand on the world-wide-web. His in-depth explanation provides a way to attract your ideal customer. You’ll learn how to filter out what doesn’t fit your business objectives. The end results will be the development of a cohesive plan to reach people interested in your offerings.
How do you handle unfavorable comments online? First, you need the best tools, and online resources to track communications about your brand. This seasoned digital marketer integrates the answers for what to do when confronted with the negativity that’ll soften the blow to your image.
If you want to become a trusted advisor or go-to person for a specific product or service, I highly recommend reading Brand Mania.
Quote of the Day: “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson
Yes, I’m hyper anticipating my new mystery novel coming out soon. So – I read – and read more to make my jittery nerves relax.
This book got my attention – maybe because I love Hemi trucks – they can pull a boat so I can ski on any lake/river/ocean accessible by land. I think you get it – crazy about water sports. And, I love knowing the latest marketing news! But, can I do what’s recommended? Stay-tuned.
Today’s book world is about learning and using the right communication and tools to reach your audience. The creative process and techniques for delivering the best marketing campaign to boost book/s to the bestseller list is a long and curvy road. I have been fortunate – just plain lucky in some instances in the past. However, going forward I will be on a steep learning curve to develop innovative ways to get my stories to be read and reviewed.
I’m old school with Hemingway influence where if you write a great novel everyone should want to read it – right? Times have changed and my writing reflects the current state of affairs in the criminal world. I think people still want to know the interworking of a character’s mind. And, that I can deliver. Maybe market – we’ll see.
Back your Hemi right on back and fill your truck bed with the best information for promoting your book. This book gives you the nitty-gritty about marketing both fiction and non-fiction.
It’s the equivalent of having your personal marketing expert working for you. The downside – you’ve got to learn the ropes and do it yourself.
I’d love an app that embodies everything this book describes but we all know advertising isn’t stagnant, always moving forward. Yet, you can benefit today from using these carefully researched and proven marketing techniques. Get ready for a mind-blowing experience! Follow this author to keep abreast of the changing marketing environment. Thanks, Penny!