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Happy 4th of July

July 4th, Carolyn M. Bowen AuthorQuote of the Day: You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy, and the flies die from happiness.  You may think you have overeaten, but it is patriotism.  Erma Bombeck

July 4th, Carolyn M. Bowen Author

Wishing you a fun and safe holiday weekend. Carolyn Bowen  Cross-Ties

New Book Coming Soon

Quote of the Today: “There is no friend as loyal as a book.” Ernest Hemingway

New BookI can’t hardly type this morning from the excitement about the progress on my new suspense book. It won’t be much longer before I can announce a launch date and party plans. I’ll be posting the latest news here and on my social media sites. Hope you’ll follow and talk to me on  Facebook, Google PlusTwitterAmazon Author’s Page, and other favorite sites.

Toker my cat, Carolyn M. Bowen Author

Today is National Camera Day which is fitting in my case. It’s time for a new head shot for the book. Usually, I welcome such occasions but on a bad hair day not so much. My cat Toker seems to agree a do over is merited. Wish me the best!

I appreciate your following my blog and connecting on social media. Thank you! Wishing you a wonderful day! Carolyn Bowen

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Today’s Inspiration

Quote for Today: If you have other things in your life—family, friends, good productive day work—these can interact with your writing and the sum will be all the richer. David Brin

Shellman's Bluff GA

Spring is in the air making my days even more wonderful. I love the distinct seasonal changes in the US. The number of entertainment opportunities are enormous. The timing is perfect for me to take a short break before the launch of my new book. This means spending time with friends and family. I hope you’re taking a spring break, too.

I look forward to sharing new information about my book soon. If you haven’t read my previous books, please check them out on Amazon.com.

Thank you! Carolyn Bowen Book Trailer for Cross-Ties Novel

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When Less Is More: Social Media

Quote for Today: I continue to be drawn to clarity and simplicity. ‘Less is more’ remains my mantra. Stephane Rolland

The holiday season is in our wake and it seems everywhere we look there are some fantastic gifts starring us in the face. Everyone today is marketing something. It is just the way the world operates now from authors promoting their books, companies branding their product lines to non-profits creating awareness about their mission. What are we to do if we want our own offerings available for the world to see? Get more visible with a planned strategy to target our market.

Black Friday, Books

What is one to do when first starting out promoting their products or services? We question what platforms will deliver the greatest results for our efforts and pocketbook. Looking around the Internet there is a huge array of selections for posting on social media. It is tempting to say “I want to use them all and receive the most for my start-up.” I’ve been in that mind-set too and learned that sometimes less is more. Clue: Fresh content, visuals, supporting apps are just a few of the commodities needed for each site.

My suggestion is to use the social media sites where your potential customers already are active. It is best to begin with two or three sites and as you build your community expand your reach to others or use your talent and energy to continue improving your existing sites.

My favorites for ease of use, targeting folks interested in my products and building a community that enjoys the same things are as follows: Google+, Twitter, Facebook and Pinterest.   And, I did not do these all at once. Each site is a work in progress that has been expanded as resources became available. It is a good to have a budget for paid advertisements on your social media sites. It is generally agreed that it is a better option than buying followers who may or may not be interested in your offerings.

Another option this holiday season is partnering with a company that already markets similar products or services. For example holiday specials in the hospitality industry, an established blog that promotes travel, food and entertainment would be a bonus. Note: This is one of my companies.  However, for Cross-Ties
the search is on for a partner (book seller) that will help my young adult novel go viral.

Keep it simple, know your audience and market accordingly.  Special note  for companies marketing to businesses, it’s hard to beat Linkedin for news and growing your network.

I look forward to your comments about what’s working for your marketing program. Hope to see you on social media. Cordially, Carolyn

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Cross-Ties Book Trailer

Thought for Today: “Everything you can imagine is real.” Pablo Picasso

Good morning everyone!
Today I want to talk about Cross-Ties, the Book. Cross-Ties, a young adult fiction, is full of visuals from the Pirates of the Caribbean, the beautiful Antigua and frontier America just to name a few. It was a treat to release the Cross-Ties book trailer that provides a peek into the journey of the main character Leah coming of age in the 18th Century.

Every young person proceeds through a rite of passage into adulthood. In Leah’s case, it was a stormy transition in finding true love and purpose in life. For many, this still holds true today. In Leah’s early adulthood, she had the mistaken belief that a man loved her only to find that it was a different kind of love. A love between friends, not the romantic love she had visualized in her dreams. Yet, she did find different kinds of love during her lifetime. Read Cross-Ties today and enjoy Leah’s adventure as she learns to love again – and again.

Cross-Ties Book, Carolyn M. Bowen, The Writing LifeHope to see you on Google Plus, Facebook and Twitter. Let me know your experiences in finding true love and purpose in life. It’s a never ending story. Carolyn

 

 

 

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Summer Is Here!

Quote for Today:   “Spring passes and one remembers one’s innocence. Summer passes and one remembers one’s exuberance.  Autumn passes and one remembers one’s reverence.  Winter passes and one remembers one’s perseverance.”  Yoko Ono

Summer,CM Bowen Author, The Writing Life

Today is the Summer Solstice in the Northern Hemisphere. The day of the solstice has the longest period of sunlight in the calendar year. The lazy days of Summer time are here at last.  I have to admit to longing for the changes of the season.  I can spend hours admiring the beauty of nature outside my window as I work on my writing or enjoy outdoor events that can only be found in the Summer months.  What are some of your favorite things to do?

Check out this young adult fiction for a summer reading adventure. Cross-Ties
Thank you!  Carolyn M. Bowen

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