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Social Marketing Today

Quote of the Day: Everyone lives by selling something. Robert Louis Stevenson

Social Marketing Today, Carolyn M Bowen Author
Photo Credit: Pixabay

The art of marketing is solidified when you have identified your target market, folks who are interested in your products and services and provide a means to communicate. Today, social media plays an important role in connecting with like-minded people – talking and listening. But, how do you choose which platforms to use for finding your audience and potential customers?

When you are able to see the overall picture and plan your business future, you’ve just become an author, the business end of being a writer.

Answering the Question

For me, as much as I enjoy creating and sharing photos/videos when posting about my books, I’ve got to be aware of the conversion rate. As an author, you need to know how and where to get your books in the hands of interested readers. I asked the question, where are my potential readers hanging out and what site delivers the best return on my investment?

Having lots of followers on social media isn’t the point. Having people interested in what you say and your offerings are important and play a key role in building relationships.

Many new small businesses rush to share on most or all of the social media platforms. Take your time. Begin with two or three of the major ones and expand from there, if desired.

I would suggest sites, in the least, where everyone who follows can see your posts without advertising. I’m not saying don’t advertise, you can pick a post that’s performing well within your community, tweak it and monitor the results.

My favorite social sites for some time have been Google+, Twitter, and Pinterest.

As mentioned in an earlier post, Google+ is phasing out this platform as currently operated. I’m sad. Second, Twitter has always been a great site for me although the news feed moves quickly. Your post most often has a shelf life of 30 minutes max. The good news is your posts are shown to everyone and advertising is affordable if desired. And, third, Pinterest is a fun place to show-off both personally and professionally. It is a behind the scenes kind of thing that allows followers to get to know the real you.

If you enjoy photos and following the trends for just about anything life has to offer, you’ll love this site. Me, I especially love the cute kitties, travel, fashion, and meeting book lovers!

I’m trying out a new site, MeWe.com, the next-gen social network. I like the idea of a site engineered with privacy in mind and the ability to connect with like-minded folks. I’m learning the ropes and will share more about my experiences in a later post.

Do you have favorite social media sites? I’d love to hear from you about what works for your business. Note: I’m on other social sites for various reasons – business and personal.

The Writing Life, Carolyn M. Bowen
Photo Credit: Pixabay

Latest Writing News

There’s a new mystery/thriller release coming up in my near future. If you’d like to become a part of my advance launch team and receive a free copy, sign-up below. Thank you!

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Write and Grow Rich: Book Review

Quote of the Day: “You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it.  That’s why I say one of the most valuable traits is persistence.” Octavia E. Butler

Write and Grow Rich: Book Review, The Writing Life

There are several things necessary for me to grow as an author/publisher. There are some easy, others difficult and timely to implement across my author network. First, the easy one – learn from reading books by others in the genre I write and publish. Second, study the craft of writing to become a better author. Third, learn how to build a business (tech stuff included) and marketing as a successful author. And, fourth, connect with other authors/publishers for mutual encouragement and knowledge.

Today I’m sharing my review of Write and Grow Rich. Reading this book was a learning experience for me and I’m grateful for the honesty reflected by this group of authors. Thank You!

Write and Grow Rich: Secrets of Successful Authors and PublishersWrite and Grow Rich: Secrets of Successful Authors and Publishers by Alinka Rutkowska
My rating: 5 of 5 stars

This is a must-read for how-to become a successful author and/or publisher. The book answers questions that maybe you didn’t know to ask yet in your authors’ journey. If you’re seeking personal and professional growth, this bestseller will lift you up mentally while delivering education that’ll make a difference in your future.

Each of the authors candidly answered the same questions with a variety of descriptive details of their failures and successes plus the tools they used for creating and marketing their products. It’s interesting how the members of the group turned negative events and downfalls into positive learning experiences with a successful outcome.

I made notes while reading and noticed trends for becoming successful and how it was defined individually for the author. You can bet that I’ll follow-up with the resources offered by this group of experts.

View all my reviews

I share on social media daily. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my favorite social media hangouts! Drop by and say hello!

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Lee Child – Past Tense Book Review

Quote of the Day: “The past is never dead. It’s not even past.” ― William Faulkner

Lee Child - Past Tense Book Review, The Writing Life

Looking Back – A Game Changer!

Past Tense (Jack Reacher, #23)Past Tense by Lee Child
My rating: 5 of 5 stars

Lee Child goes the distance with Past Tense; all the way back just asking – begging for trouble. Jack Reacher’s usual mode of transportation, hitchhiking, across America from Maine to California, brought him to a fork in the road deep in the New England woods. A place he’d never been before but the town where his father was born. Curious, he takes the detour.

Not far away as the crow flies, a young Canadian couple on their way to New York to sell a treasure has car trouble. They’re stranded and taken by the tow truck driver to a motel for the night until their car could be fixed in the morning. A friendly place at first glance, perhaps a little too friendly thought the couple.

By morning, Reacher is in the city clerk’s office looking for answers about his family’s home. He knew his father had lived there in the past, left and never returned. The city clerk’s office informed him no one by the name Reacher had ever lived there. He wondered if he was wrong about the location or if his father never lived there. Haunted by memories from the past, he had to investigate.

From day one, Reacher gets into some tight places because of his code of honor. Not that he was looking for trouble, but someone needed to take a stand. He was there, so it was left up to him. Detective Amos, a former MP, encourages him to leave town before something worse happened.

Reacher wasn’t finished exploring his father’s life and intended to stay. And, things did get worse as the Detective promised. Hidden out of sight, in a motel where the sign had been removed the young Canadians found themselves pinned into a bizarre experiment unable to leave. They wondered if and how they’d ever escape their tormentors.

Their stories converge as Reacher uncovers secrets about his family. Looking into the past can be deadly, but living in the present in Laconia was pure hell. The Reverend Patrick G would attest to this fact.

View all my reviews

I share on social media daily. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my favorite social media hangouts! Drop by and say hello!

Goodreads

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Love picture ideas? Me, too.  Pinners Follow Here!

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The Bowers House Literary Center

Quote of the Day: “Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

The Bowers House, Canon GA, The Writing Life

Fall is finally in the air and the autumn leaves are going through a kaleidoscope of colors in the North Georgia Mountains. Over the weekend we took in the sights and sounds of Canon, GA., the homestead of family and friends. We walked in the steps of many before us as we explored the remains of the historic town and were made privy to some of the best-kept secrets from the past.

One of the outstanding sites continuing to operate was The Bowers House, a literary center for writers. This caught my attention and I wanted to more about the activities and offerings available. A call to Ellen Bowers Davenport, Manager and Treasurer at The Bowers House provided some fascinating details about the literary retreat and family history that lead to the opening of the residence for creatives.

The Bowers House, Canon GA, The Writing Life

The Bowers House

The Bowers House Writers Retreat and Literary Center is a grand historic home in a small northeast Georgia town. According to the spokesperson Ellen Bowers Davenport, “the residence offers a quiet environment away from the everyday things in life.”

The residence was constructed in 1921 as a hotel when the railroad was active and cotton mills churned making Canon GA a leading producer of quality products for manufacturing. Located within walking distance of the mills, many cotton traders were regular guests at the hotel. With the invention of the motor car followed by the Depression, the hotel’s fate was sealed.

The Bowers House, Canon GA, The Writing Life

Later in 1997, the hotel was restored with five private rooms and a house to accommodate up to twelve overnight guests. Today the residence is active with writers taking advantage of the solitude to focus on creating their best works.

There are several opportunities to use the property exclusively, and several workshops or readings occur monthly at the facility. The Bowers House is a 501(c)(3) nonprofit organization and is also the perfect venue for a writing workshop with its strong Writing Guild association and proximity to the University of Georgia and Clemson.

The magnificent family residence is now owned by writer Laura Bowers Foreman who transformed the residence into a writers retreat in 2006. The old gardens surrounding the residence have plantings from around the world dating back from its beginning. Master Gardeners would have a field day on the historic site sorting through and identifying the plants and shrubs that have lived through the passages of time.

The Bowers House, Canon GA, The Writing Life

Looking for a writer’s paradise away from the noisy world where you can enjoy a southern veranda in your rocking chair, call Ellen Bowers Davenport to schedule your stay. The Bowers House literary retreat is the perfect location to schedule your next writer’s events. The Bowers House can be reached during business hours at 706-498-6970. The Bowers House is located at 100 Depot Street, Canon, GA.

The Bower's House, Canon GA, The Writing LifeSpecial thanks

Thomas C. and Maurya Jones

Ellen Bowers Davenport, Manager and Treasurer, The Bowers House

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a couple of my favorite social media hangouts! Drop by and say hello!

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Love picture ideas? Me, too.  Pinners Follow Here!

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Google Plus Shutting Down

Quote of the Day: The only thing a person can ever really do is keep moving forward. Take that big leap forward without hesitation, without once looking back. Simply forget the past and forge toward the future. Alyson Noel

Google Plus Shutting Down, Carolyn Bowen Author

One of my favorite and most enriching social media sites is shutting down following a security breach. The consumer version of Google Plus will no longer be available as its being phased out over a six month period.

I’ve developed relationships with some cool folks on this social platform. I’ll post alternative sites like Twitter and Facebook for us to connect and of course, my website and am hopeful many will follow. However, right now all I can do is cry!

I’ve enjoyed looking at pictures from around the world and connecting with the photographers (friends) who allowed us a peek into their lives and country.

I’ll be reading a book or watching a movie or TV series and have friends on Google+ post the exact spots where the action took place along with comments. These may be little things too many, but they’re a breath of fresh air for those interested in the variety of topics posted on Google+.

So, I’ll get busy and do my best to stay connected. If you’re following me on Google+, please hit the follow button, I want our relationship to continue.  While I’m at it, a special thank you for sharing my post on other social sites. I noticed. And, it’s most appreciated. Hope to see you soon! Carolyn Bowen

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

Goodreads

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Love picture ideas? Me, too.  Pinners Follow Here!

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Marketing: What You Don’t Know May Hurt You!

Quote of the Day: “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

Marketing: What You Don't Know May Hurt You!, Marketing, Carolyn Bowen Author

Our world is constantly changing and business is no exception to this rule. Marketing strategies are constantly evolving and being made new to reach customers where they live and work with products/services relevant to their wants and needs.

Entrepreneurs are required to become smarter and more resourceful in attracting and maintaining customers’ loyalty. Marketing and advertising play a major role in accomplishing business goals with repeat satisfied customers.

Marketing is not a shush word one is afraid to say out loud. The best made beautifully crafted products or most polished service is unknown unless it is marketed and advertised. But, with the variety of marketing strategies available, it becomes deafening and confusing to most business owners.

The idea of simplicity is a favorite go-to for me. Just give me the facts, nothing fancy, like I’d have to stand on my head to accomplish and I’m happy. The 1- Page Marketing Plan by Allan Dib made sense for me. Here is my review from Goodreads. Check it out and see if his marketing ideas will work for you.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The CrowdThe 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
My rating: 5 of 5 stars

No hype here. This marketing book is straightforward about its offerings. Allan Dib provides a step-by-step plan for developing and executing a marketing plan along with a sample one page worksheet to download. Simple instructions making the complexities of marketing easier and more customers oriented are at your fingertips. I’d also recommend buying the paperback to have on hand as a resource. This is one of the best marketing books available right now.

View all my reviews

I look forward to learning about your successes. Thank you for following my blog and reading my books. Hope you’ll check out my “About Page” to learn more about my books and writing life.

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

Goodreads

Twitter

Facebook

Love picture ideas? Me, too.  Pinners Follow Here!

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A Tangled Mess: Hurricane Michael

Quote for Today: It is only in sorrow bad weather masters us; in joy, we face the storm and defy it.    Amelia Barr

Tangled Mess, Writing Life
Panama City Beach before Hurricane Michael

Recently I’ve decided to put my education to good use and help others by writing in the mental health area also. I’m a mystery-crime fiction author with a background in psychology and communication.  I look forward to sharing personal development and inspirational tips from time to time on my blog.

When storms blow your way

I had a feeling this hurricane season would be bad and the worst isn’t over until the end of November. (See the previous post) I just didn’t know how close it would hit to home – my community.

Many folks are still reeling from the devastation of Hurricane Michael. The far-reaching effects inland are beyond comprehension. This is a look at Marianna, FL located 60 miles from the direct hit on Mexico Beach.

Marianna FL Hurricane Michael
Photo/Brendan Farrington)

How do you deal with this mess?

My family and friends in Panama City FL and Marianna FL are still without power, gas, water, ice….

A feeling of being overwhelmed is normal. One day you have a residence and the next you don’t. My Granny comes to mind, 90 years old and displaced by the hurricane. No home to return to and years of memories gone. She’s a fighter who left her home when it was engulfed during the hurricane and sought a safe place. No one expected the Hurricane Michael to reap damage 60 miles inland, maybe some rain and wind but nothing traumatic.

As Granny says, “The next time there’s a mention of a hurricane in NW FL, I’m gone.” Like I said, she’s a smart woman.

My sister and family in Panama City, FL experienced the brunt of the hurricane force. She and her family survived a harrowing experience. They’re alive – residence totaled.

Well, my place appears to have survived the worst. Besides needing a new roof and major road clearing up my driveway all seems good. Yet, I’ve not been able to get to the property for the trees in the lane leading to the house. Yet, looking at NOAA images, the damages may not be so bad. I’ll know next Wednesday when a path is cleared.

Family First

Check in with family as soon as possible and let them know your situation.

Make your request – what do you need? Food, medical supplies, lodging…

In times like this cash and supplies work best. Send cash and if possible deliver food, gas, ice and other needs. Gas is a premium for running generators for homes still intact and for getting out of town.

You are a survivor

You made it through this ordeal and you will be able to start over. This experience doesn’t define you. It will motivate you to become a more authentic person. You are more than a survivalist for this is just one part in your story. The next chapter will be a result of your rebuilding and claiming your destiny of goodness and prosperity.

To all those affected by Hurricane Michael, I wish you peace!

As always, I appreciate your following my blog and reading my books. Carolyn M. Bowen

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

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Facebook

Love picture ideas? Me, too.  Pinners Follow Here!

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No Holds Barred: Personnal Growth

Quote for Today: “Art is innate in the artist, like an instinct that seizes and makes a tool out of the human being. The thing in the final analysis that wills something in him is not he, the personal man, but the aim of the art.” Carl Jung

Author Carolyn Bowen, Blog, The Writing Life

About “Cross-Stepping Your Way to Success!”

Cross-Stepping Your Way To Success!, Carolyn Bowen Author

Book Description

When surfers hit the water, they use a technique called cross-stepping or moving their weight forward and backward to stay standing. Cross-stepping isn’t just a good idea for surfers, though – you, too, can metaphorically use the same strategy of zigzagging motions to achieve success.

In “Cross-Stepping Your Way to Success,”  life coach and Author Carolyn Bowen shows you how to zig-zag your way to success one step at a time. She examines grieving, life planning, owning your power, becoming health conscious, learning to love again, and more.

Read “Cross-Stepping Your Way to Success,” and you’ll discover how to maintain your balance on the choppy waters of life!

How To Access Career Resource Sites

Today it was brought to my attention that some folks are having difficulty reaching the career testing sites I referenced in “Cross-Stepping Your Way To Success!” I’d like to help navigate you to these career resources. I’ve used them, some more than once, and have been pleased with the results.

On page 29, “Cross-Stepping Your Way To Success!” I mentioned MAPP – Assessment.com. Type in Assessment.com into your browser and their site will pop-open. Click on the button “Take The FREE Career Test” and follow the prompts. It takes about 22 minutes to complete. The basic career information is free. A fee is required for a more in-depth look at your career possibilities.

Another good site mentioned is QuestCareer.com. Although the company focus is on providing company-sponsored outplacement services. I particularly like the free samples for writing cover letters and resumes plus educational information for pursuing a new career. The link for career testing is also an available resource.

To access career testing from their website type the name, QuestCareer.Com into your browser and their website will open. Look on the left-hand side of the web page and click on “Career Center” then from the drop down menu click on “Career Resources” and click on “Free Online Career Test” and it will bring you to the MAPP testing already discussed.

Today I checked out another career testing site, 123test.com. It’s a FREE Career Aptitude Test that takes five to ten minutes to complete. You will see fifteen sets of four pictures that show specific work activities. You must choose only one work activity that appeals to you the most and one that appeals to you the least. It’s fun, quick and easy.

I found this treasure trove of career assessments I thought you’d like to check out! Career Testing

Career aptitude testing can show you many facets of your personality, some of which may have been hiding from your view. Take a couple of the free tests and compare the findings. Find the repeating fields of interest and research the possibilities of making a career transition.

If you have questions about specific topics in “Cross-Stepping Your Way To Success”, please let me know. I want to be a part of your success story. Thank you, Carolyn Bowen

Note: I have no affiliation with the services/companies mentioned.

New Giveaway

Exciting news! Subscribe to The Writing Life to receive the latest news about book releases, reviews, giveaways, and receive a free Kindle version of “Cross-Stepping Your Way to Success,” Limited Offer – Act Now!

Cross-Stepping Your Way To Success, Personal Development, Carolyn Bowen

Launching “Cross-Stepping Your Way To Success! ” has been a wonderful experience. Helping others live their best life now is rewarding. I’m looking forward to reading your reviews and comments about this potentially life-changing book.

Check out the latest book review for “Cross-Stepping Your Way to Success.“  More reviews for my books are posted on my media page.

Where to Find My Novels

Check at your favorite online bookstores and corner bookshops. Here’s today’s top picks from readers. Check out my “About Page” for the full listing of all my books. Happy reading!


The Long Road Home: Romantic Murder Mystery


Cross-Ties: Historical Fiction Passages

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

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Love picture ideas? Me, too.  Pinners Follow Here!

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Hello, August 2018

Quote of the Day: I always prefer to believe the best of everybody. It saves so much trouble. Rudyard Kipling

August 2018, Writing Life, Summer Days

Hello, August 2018! What are your plans for this month? Many folks have summer vacations or shopping for children’s back to school clothes on their list. Me, I plan to stay in the shade unless the great outdoors beckons me.

August is typically a scorcher in the southern United States. To beat the heat, many enjoy water sports and lazy summer days on the lake. Whatever makes you happy and comfortable is the ultimate winner.

I’m fascinated by the weather and track the activity of the Atlantic hurricane season. The season began on June 1 and ends on Friday, November 30. However, it peaks in late August or early September, though storms can occur year-round. You can bet I’m ready and tuned to the weather channel.

Question: Does the weather temperature where you live make a difference in your lifestyle choices? Let me know, I’m interested in learning more about you.

Grateful, gratitude, writing life
Oh, happy day! My dreams are coming true by helping you discover yours and claiming your destiny. I am grateful for today’s happy news!

“Cross-Stepping Your Way to Success,” is currently an Amazon #1 Bestseller. Thank you for making this possible. Let me help you realize your dreams, too!

Book Description

When surfers hit the water, they use a technique called cross-stepping or moving their weight forward and backward to stay standing. Cross-stepping isn’t just a good idea for surfers, though – you, too, can metaphorically use the same strategy of zigzagging motions to achieve success.

In “Cross-Stepping Your Way to Success,”  life coach and Author Carolyn Bowen shows you how to zig-zag your way to success one step at a time. She examines grieving, life planning, owning your power, becoming health conscious, learning to love again, and more.

Read “Cross-Stepping Your Way to Success,” and you’ll discover how to maintain your balance on the choppy waters of life!

Life’s little instruction book for mastering success! Author and lifestyle coach Carolyn Bowen shows you how to zig-zag your way to success one step at a time.  Download and Read ” “Cross-Stepping Your Way to Success.”

Download Here or read FREE with Kindle Unlimited!

Latest Writing News

I’ve gone rogue and today my new book release is in a fascinating genre that’s built on my educational background and practical experience. Reviewers: Do you want to be on my launch team? If so, let me know and a Kindle version will be yours.

Where to Find My Novels

Check at your favorite online bookstores and corner bookshops. Click the direct link to begin reading on Amazon. Happy reading!


The Long Road Home: Romantic Murder Mystery


Cross-Ties: Historical Fiction Passages

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

Goodreads

Twitter

Google Plus

Facebook

Love picture ideas? Me, too.  Pinners Follow Here!

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Midsummer Adventures ~ Hello June!

Quote of the Day: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”  Ralph Waldo Emerson

Writing Life, Carolyn Bowen
Photo credit: Pixabay

The summer months are particularly enjoyable when you enjoy outdoor sports and adventures.  June is one of my favorite months for it’s not too scorching hot for a picnic and other outside gatherings with family and friends.

I just returned from FL where my family celebrated a milestone of one of our members. It was a happy occasion and a chance to visit the beautiful beaches in the area. I hope you’re enjoying the sunny weather and all the deliciously fresh produce and offerings of the season.

These are the holidays coming up this month. Enjoy!

June 2018 Holiday Calendar

June 17 – Father’s Day

June 18 – International Picnic Day

June 21 – Summer Solstice (midsummer)

Latest Writing News

I’ve gone rogue and will be announcing a new book release this month in a fascinating genre that’s built on my educational background and practical experience. Reviewers: Do you want to be on my launch team? If so, let me know and an advance copy will be yours.

Where to Find My Novels

Check at your favorite online bookstores and corner bookshops. Click the direct link to begin reading on Amazon. Happy reading!


The Long Road Home: Romantic Murder Mystery


Cross-Ties: Historical Fiction Passages

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

Goodreads

Twitter

Google Plus

Facebook

Love picture ideas? Me, too.  Pinners Follow Here!

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