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November 14, 2018April 5, 2021

Social Marketing Today

Quote of the Day: Everyone lives by selling something. Robert Louis Stevenson

The art of marketing is solidified when you have identified your target market, folks who are interested in your products and services and provide a means to communicate. Today, social media plays an important role in connecting with like-minded people – talking and listening. But, how do you choose which platforms to use for finding your audience and potential customers?

When you are able to see the overall picture and plan your business future, you’ve just become an author, the business end of being a writer.

Answering the Question

For me, as much as I enjoy creating and sharing photos/videos when posting about my books, I’ve got to be aware of the conversion rate. As an author, you need to know how and where to get your books in the hands of interested readers. I asked the question, where are my potential readers hanging out and what site delivers the best return on my investment?

Having lots of followers on social media isn’t the point. Having people interested in what you say and your offerings are important and play a key role in building relationships.

Many new small businesses rush to share on most or all of the social media platforms. Take your time. Begin with two or three of the major ones and expand from there, if desired.

I would suggest sites, in the least, where everyone who follows can see your posts without advertising. I’m not saying don’t advertise, you can pick a post that’s performing well within your community, tweak it and monitor the results.

My favorite social sites for some time have been Google+, Twitter, and Pinterest.

As mentioned in an earlier post, Google+ is phasing out this platform as currently operated. I’m sad. Second, Twitter has always been a great site for me although the news feed moves quickly. Your post most often has a shelf life of 30 minutes max. The good news is your posts are shown to everyone and advertising is affordable if desired. And, third, Pinterest is a fun place to show-off both personally and professionally. It is a behind the scenes kind of thing that allows followers to get to know the real you.

If you enjoy photos and following the trends for just about anything life has to offer, you’ll love this site. Me, I especially love the cute kitties, travel, fashion, and meeting book lovers!

I’m trying out a new site, MeWe.com, the next-gen social network. I like the idea of a site engineered with privacy in mind and the ability to connect with like-minded folks. I’m learning the ropes and will share more about my experiences in a later post.

Do you have favorite social media sites? I’d love to hear from you about what works for your business. Note: I’m on other social sites for various reasons – business and personal.

The Writing Life, Carolyn M. Bowen — Photo Credit: Pixabay

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November 12, 2018April 5, 2021

Write and Grow Rich: Book Review

Quote of the Day: “You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it. That’s why I say one of the most valuable traits is persistence.” Octavia E. Butler

There are several things necessary for me to grow as an author/publisher. There are some easy, others difficult and timely to implement across my author network. First, the easy one – learn from reading books by others in the genre I write and publish. Second, study the craft of writing to become a better author. Third, learn how to build a business (tech stuff included) and marketing as a successful author. And, fourth, connect with other authors/publishers for mutual encouragement and knowledge.

Today I’m sharing my review of Write and Grow Rich. Reading this book was a learning experience for me and I’m grateful for the honesty reflected by this group of authors. Thank You!

Write and Grow Rich: Secrets of Successful Authors and Publishers by Alinka Rutkowska
My rating: 5 of 5 stars

This is a must-read for how-to become a successful author and/or publisher. The book answers questions that maybe you didn’t know to ask yet in your authors’ journey. If you’re seeking personal and professional growth, this bestseller will lift you up mentally while delivering education that’ll make a difference in your future.

Each of the authors candidly answered the same questions with a variety of descriptive details of their failures and successes plus the tools they used for creating and marketing their products. It’s interesting how the members of the group turned negative events and downfalls into positive learning experiences with a successful outcome.

I made notes while reading and noticed trends for becoming successful and how it was defined individually for the author. You can bet that I’ll follow-up with the resources offered by this group of experts.

View all my reviews

I share on social media daily. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

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November 8, 2018April 5, 2021

Lee Child – Past Tense Book Review

Quote of the Day: “The past is never dead. It’s not even past.” ― William Faulkner

Looking Back – A Game Changer!

Past Tense by Lee Child
My rating: 5 of 5 stars

Lee Child goes the distance with Past Tense; all the way back just asking – begging for trouble. Jack Reacher’s usual mode of transportation, hitchhiking, across America from Maine to California, brought him to a fork in the road deep in the New England woods. A place he’d never been before but the town where his father was born. Curious, he takes the detour.

Not far away as the crow flies, a young Canadian couple on their way to New York to sell a treasure has car trouble. They’re stranded and taken by the tow truck driver to a motel for the night until their car could be fixed in the morning. A friendly place at first glance, perhaps a little too friendly thought the couple.

By morning, Reacher is in the city clerk’s office looking for answers about his family’s home. He knew his father had lived there in the past, left and never returned. The city clerk’s office informed him no one by the name Reacher had ever lived there. He wondered if he was wrong about the location or if his father never lived there. Haunted by memories from the past, he had to investigate.

From day one, Reacher gets into some tight places because of his code of honor. Not that he was looking for trouble, but someone needed to take a stand. He was there, so it was left up to him. Detective Amos, a former MP, encourages him to leave town before something worse happened.

Reacher wasn’t finished exploring his father’s life and intended to stay. And, things did get worse as the Detective promised. Hidden out of sight, in a motel where the sign had been removed the young Canadians found themselves pinned into a bizarre experiment unable to leave. They wondered if and how they’d ever escape their tormentors.

Their stories converge as Reacher uncovers secrets about his family. Looking into the past can be deadly, but living in the present in Laconia was pure hell. The Reverend Patrick G would attest to this fact.

View all my reviews

I share on social media daily. Hope to see you there, too! Carolyn Bowen

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November 7, 2018April 5, 2021

The Bowers House Literary Center

Quote of the Day: “Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

Fall is finally in the air and the autumn leaves are going through a kaleidoscope of colors in the North Georgia Mountains. Over the weekend we took in the sights and sounds of Canon, GA., the homestead of family and friends. We walked in the steps of many before us as we explored the remains of the historic town and were made privy to some of the best-kept secrets from the past.

One of the outstanding sites continuing to operate was The Bowers House, a literary center for writers. This caught my attention and I wanted to more about the activities and offerings available. A call to Ellen Bowers Davenport, Manager and Treasurer at The Bowers House provided some fascinating details about the literary retreat and family history that lead to the opening of the residence for creatives.

The Bowers House

The Bowers House Writers Retreat and Literary Center is a grand historic home in a small northeast Georgia town. According to the spokesperson Ellen Bowers Davenport, “the residence offers a quiet environment away from the everyday things in life.”

The residence was constructed in 1921 as a hotel when the railroad was active and cotton mills churned making Canon GA a leading producer of quality products for manufacturing. Located within walking distance of the mills, many cotton traders were regular guests at the hotel. With the invention of the motor car followed by the Depression, the hotel’s fate was sealed.

Later in 1997, the hotel was restored with five private rooms and a house to accommodate up to twelve overnight guests. Today the residence is active with writers taking advantage of the solitude to focus on creating their best works.

There are several opportunities to use the property exclusively, and several workshops or readings occur monthly at the facility. The Bowers House is a 501(c)(3) nonprofit organization and is also the perfect venue for a writing workshop with its strong Writing Guild association and proximity to the University of Georgia and Clemson.

The magnificent family residence is now owned by writer Laura Bowers Foreman who transformed the residence into a writers retreat in 2006. The old gardens surrounding the residence have plantings from around the world dating back from its beginning. Master Gardeners would have a field day on the historic site sorting through and identifying the plants and shrubs that have lived through the passages of time.

Looking for a writer’s paradise away from the noisy world where you can enjoy a southern veranda in your rocking chair, call Ellen Bowers Davenport to schedule your stay. The Bowers House literary retreat is the perfect location to schedule your next writer’s events. The Bowers House can be reached during business hours at 706-498-6970. The Bowers House is located at 100 Depot Street, Canon, GA.

Special thanks

Thomas C. and Maurya Jones

Ellen Bowers Davenport, Manager and Treasurer, The Bowers House

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a couple of my favorite social media hangouts! Drop by and say hello!

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October 31, 2018April 5, 2021

Google Plus Shutting Down

Quote of the Day: The only thing a person can ever really do is keep moving forward. Take that big leap forward without hesitation, without once looking back. Simply forget the past and forge toward the future. Alyson Noel

One of my favorite and most enriching social media sites is shutting down following a security breach. The consumer version of Google Plus will no longer be available as its being phased out over a six month period.

I’ve developed relationships with some cool folks on this social platform. I’ll post alternative sites like Twitter and Facebook for us to connect and of course, my website and am hopeful many will follow. However, right now all I can do is cry!

I’ve enjoyed looking at pictures from around the world and connecting with the photographers (friends) who allowed us a peek into their lives and country.

I’ll be reading a book or watching a movie or TV series and have friends on Google+ post the exact spots where the action took place along with comments. These may be little things too many, but they’re a breath of fresh air for those interested in the variety of topics posted on Google+.

So, I’ll get busy and do my best to stay connected. If you’re following me on Google+, please hit the follow button, I want our relationship to continue. While I’m at it, a special thank you for sharing my post on other social sites. I noticed. And, it’s most appreciated. Hope to see you soon! Carolyn Bowen

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

Goodreads

Twitter

Facebook

Love picture ideas? Me, too. Pinners Follow Here!

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October 29, 2018April 5, 2021

Marketing: What You Don’t Know May Hurt You!

Quote of the Day: “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

Our world is constantly changing and business is no exception to this rule. Marketing strategies are constantly evolving and being made new to reach customers where they live and work with products/services relevant to their wants and needs.

Entrepreneurs are required to become smarter and more resourceful in attracting and maintaining customers’ loyalty. Marketing and advertising play a major role in accomplishing business goals with repeat satisfied customers.

Marketing is not a shush word one is afraid to say out loud. The best made beautifully crafted products or most polished service is unknown unless it is marketed and advertised. But, with the variety of marketing strategies available, it becomes deafening and confusing to most business owners.

The idea of simplicity is a favorite go-to for me. Just give me the facts, nothing fancy, like I’d have to stand on my head to accomplish and I’m happy. The 1- Page Marketing Plan by Allan Dib made sense for me. Here is my review from Goodreads. Check it out and see if his marketing ideas will work for you.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
My rating: 5 of 5 stars

No hype here. This marketing book is straightforward about its offerings. Allan Dib provides a step-by-step plan for developing and executing a marketing plan along with a sample one page worksheet to download. Simple instructions making the complexities of marketing easier and more customers oriented are at your fingertips. I’d also recommend buying the paperback to have on hand as a resource. This is one of the best marketing books available right now.

View all my reviews

I look forward to learning about your successes. Thank you for following my blog and reading my books. Hope you’ll check out my “About Page” to learn more about my books and writing life.

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

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October 26, 2018April 5, 2021

The Travesty of Self-Deception

Quote of the Day: Life isn’t about maneuvering in a straight upward line. It’s about negotiating the dips, twists, and turns encountered in everyday life thereby removing obstacles standing in your path to claim your noble calling. CMBowen Author

Now available in the Timeless Edition.

The first sentence in M. Scott Peck’s book, The Road Less Traveled, says “Life is difficult.” What a downer or surprise for those who believe failure is not an option.

Many years ago with the first edition, I wanted to quit reading after the first sentence. My definition of life was the direct opposite. Yet, I continued reading and joined a book study group to get the full force of the meaning and basis for the book. I’ll add here the end results enlarged my thinking to transcend difficulty and surrounded me with lots of warm, fuzzy feelings.

Struggle too many is unacceptable. If it becomes too hard they quit. But, the question comes to mind, how long should you struggle, sometimes leaving a trail of brokenness in your wake? Perhaps, you’re barking up the wrong tree decoded means this business/career is not for you. Highlight: There is a special way for you to showcase your talents. Go back to square one!

The definition of insanity is doing the same thing over and over expecting different results.

If you’re repeating previous failures, stop now and get some help before your upside down peeking out a mouse hole.

Question for Today

How long do you think you should attempt to accomplish a goal? For example, building a business, before quitting?

I look forward to reading your comments. Thank you, Carolyn Bowen

As always, I appreciate your following my blog and reading my books. Hope you’ll check out my “About Page” to learn more about my books and writing life.

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

Goodreads

Twitter

Facebook

Love picture ideas? Me, too. Pinners Follow Here!

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October 19, 2018April 5, 2021

A Tangled Mess: Hurricane Michael

Quote for Today: It is only in sorrow bad weather masters us; in joy, we face the storm and defy it. Amelia Barr

Tangled Mess, Writing Life — Panama City Beach before Hurricane Michael

Recently I’ve decided to put my education to good use and help others by writing in the mental health area also. I’m a mystery-crime fiction author with a background in psychology and communication. I look forward to sharing personal development and inspirational tips from time to time on my blog.

When storms blow your way

I had a feeling this hurricane season would be bad and the worst isn’t over until the end of November. (See the previous post) I just didn’t know how close it would hit to home – my community.

Many folks are still reeling from the devastation of Hurricane Michael. The far-reaching effects inland are beyond comprehension. This is a look at Marianna, FL located 60 miles from the direct hit on Mexico Beach.

Marianna FL Hurricane Michael — Photo/Brendan Farrington)

How do you deal with this mess?

My family and friends in Panama City FL and Marianna FL are still without power, gas, water, ice….

A feeling of being overwhelmed is normal. One day you have a residence and the next you don’t. My Granny comes to mind, 90 years old and displaced by the hurricane. No home to return to and years of memories gone. She’s a fighter who left her home when it was engulfed during the hurricane and sought a safe place. No one expected the Hurricane Michael to reap damage 60 miles inland, maybe some rain and wind but nothing traumatic.

As Granny says, “The next time there’s a mention of a hurricane in NW FL, I’m gone.” Like I said, she’s a smart woman.

My sister and family in Panama City, FL experienced the brunt of the hurricane force. She and her family survived a harrowing experience. They’re alive – residence totaled.

Well, my place appears to have survived the worst. Besides needing a new roof and major road clearing up my driveway all seems good. Yet, I’ve not been able to get to the property for the trees in the lane leading to the house. Yet, looking at NOAA images, the damages may not be so bad. I’ll know next Wednesday when a path is cleared.

Family First

Check in with family as soon as possible and let them know your situation.

Make your request – what do you need? Food, medical supplies, lodging…

In times like this cash and supplies work best. Send cash and if possible deliver food, gas, ice and other needs. Gas is a premium for running generators for homes still intact and for getting out of town.

You are a survivor

You made it through this ordeal and you will be able to start over. This experience doesn’t define you. It will motivate you to become a more authentic person. You are more than a survivalist for this is just one part in your story. The next chapter will be a result of your rebuilding and claiming your destiny of goodness and prosperity.

To all those affected by Hurricane Michael, I wish you peace!

As always, I appreciate your following my blog and reading my books. Carolyn M. Bowen

I’ll be writing and sharing on social media. Hope to see you there, too! Carolyn Bowen

Social Media Hangouts!

These are a few of my social media hangouts! Drop by and say hello!

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October 10, 2018April 5, 2021

Stress: The Good, Bad and the Ugly!

Quote of the Day: “In times of stress, the best thing we can do for each other is to listen with our ears and our hearts and to be assured that our questions are just as important as our answers.” Fred Rogers, The World According to Mister Rogers: Important Things to Remember

World Mental Health Day

Today is World Mental Health Day and a worthy awareness cause to celebrate. However, concerns for friends and family’s mental health and our own should be something we recognize daily.

Recently I was told about a woman who was in the midst of the worst and best days of her life. The events happened in threes with some planned and others unplanned. The occurrences hiked her normal stress levels to new heights.

The first was the unexpected death of a parent, immediately followed by her daughter’s planned wedding, then a car accident where she was at fault. You’re probably thinking – how in the world was she coping? It seemed she was attempting to put one foot in front of the other and carry on until she could find a place and time to personally make peace with life events.

Stresses can build up over time if not resolved and can destroy your mental and physical health. We don’t think about it often, but good happenings like weddings, new job, partner, home, financial windfall, and others add to our stress level. Then when the boom falls caused by death, divorce, job or business loss, home disaster, and other life problems we find ourselves staring at the bottom of a dark hole.

We feel debilitating stress when the good and bad experiences make an impact acting as a vortex spinning our world out of control.

When you’re feeling you’re being swallowed up by things out of your control, seek help. Don’t wait for things to get better on their own. There is qualified help to get you back on a wellness path. For immediate free help, call the National Suicide Prevention Lifeline.

Today through the end of the year, December 31st, 2018 I’m offering new subscribers a free Kindle version of my personal transformation book, Cross-Stepping Your Way To Success! Act Now! Limited Offer – Fill in the information below for emailing your gift code to redeem your book.

“Cross-Stepping Your Way to Success!”

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To learn more about my books, review my “About” page, Amazon Author Page, and/or your favorite bookstores.

Thanks for connecting, Carolyn Bowen, Author.

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September 26, 2018April 5, 2021

Conflict Resolution: Taking the High Road

Quote of the Day: “Conflict cannot survive without your participation.” Wayne Dyer

Conflict Resolution, Personal Development, Carolyn Bowen Author — Photo Credit: Pixabay

In “Cross-Stepping Your Way to Success!“ I talked about steering clear of negativity and taking the high road when necessary to keep from responding in like-kind toward mean-spirited actions or comments by others.

At first glance, taking the high road seems like an act of denial. Most times what you really want is to give the opposition an equally or better negative response. Although expressing those feelings may give you a temporary shot of endorphins, it’s not over yet. You may have just created a monster.

There is a purpose in stepping above the pettiness of others. You’ll have no regrets and may end up making a friend and in the least avoid a heated exchange thereby creating an enemy. There are ways of dealing with conflict when two or more opposing parties have differing points of views.

The Short List – Conflict Resolution

Find a safe place and time to talk
Stick to the facts – No personal assaults
Active Listening: Listen to one another with the idea of understanding what is being said. Identify his or her perception or understanding of the conflict.

Are there any points that coincide with one another?
Are there any points you both can agree upon and will you? Strive for a win-win outcome by providing other options for solving the problem.
In business communication, map out these points of agreement and attempt to build a working model. If the goal is of mutual interest, then fine-tuning the overall concept with strategies for achievement becomes one step easier.
In interpersonal communication, conflict gets sticker. Finding the upside for mutual agreement usually doesn’t have the same focus as business conflicts where monetary gains are on the line.

Recognize that all of us have biased fairness perceptions. If no agreement can be made that will work for everyone, accept the other person has the right to their opinion and let it go.
The feel-good feeling will return and you can go about your lives in peace and harmony.

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Cross-Stepping Your Way To Success, Personal Development, Carolyn Bowen

Launching “Cross-Stepping Your Way To Success! ” has been a wonderful experience. Helping others live their best life now is rewarding. I’m looking forward to reading your reviews and comments about this potentially life-changing book.

Check out the latest book review for “Cross-Stepping Your Way to Success.“ More reviews for my books are posted on my media page.